Marketing And Crm Manager

Toyota Financial Services (South Africa) Limited; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading automotive financial services provider is seeking a Marketing and CRM Manager in South Africa to enhance brand awareness and customer retention through marketing strategies. This role includes overseeing marketing initiatives, managing a team, and ensuring customer excellence. The ideal candidate will have extensive experience in marketing, team management, and digital platforms, with a preference for a Bachelor's degree in Marketing or Business Administration. A competitive, market-related compensation package will be offered.

Qualifications

• 6 - 8 years experience in marketing, advertising, and media, including digital.
• 4 - 6 years managing a team.
• Experience in customer retention management is advantageous.

Responsibilities

• Drive and oversee marketing and customer retention management nationally.
• Develop and implement marketing strategies and channels.
• Ensure customer excellence through interaction with all customers.
• Manage and report on marketing and CRM initiatives.

Skills

Marketing strategy development

Customer Retention Management

Digital marketing

Team management

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Job description

Marketing and CRM Manager

The role of the Marketing and CRM Manager is to drive and support the awareness of the Toyota Financial Services brand and products through various marketing initiatives.

Develop and drive the Customer Relationship Management (CRM) strategy through our dealer network and internally by ensuring a seamless digital customer experience.

Working closely with all divisions within Toyota Financial Services, Toyota South Africa Marketing, as well as the Toyota, Lexus, and Hino Dealer networks, to support new and used vehicle sales, market share, finance, and insurance penetrations through conquest and retention strategies.

Duties & Responsibilities

• Drive and oversee marketing and customer retention management on a national basis.
• Develop and implement marketing strategies, channels (including digital), and branding to support the TFSSA medium-term business plan and growth strategies.
• Develop, implement, and drive marketing and CRM initiatives to enhance the Brands, service offering, and market share across all product lines.
• Responsible for the Brands Corporate Identity internally and externally.
• Drive the Company’s digital growth and ensure an enhanced presence, maintaining best-in‑class standards.
• Create and build fit‑for‑purpose marketing and CRM solutions to increase sales for the Organization.
• Manage and report on cost usage that reflects delivery of planned work within agreed parameters.
• Track and report on tangible benefits of Marketing and CRM initiatives.
• Ensure customer excellence through interaction with internal and external customers throughout all business activities.
• Align marketing and CRM activities with stakeholders at Toyota South Africa and marketing agencies.
• Ensure continuous process improvement to enable effective operational processes.
• Implement innovative ideas to enhance sales and increase profit.
• Oversee customer retention management on a national basis.
• Facilitate the implementation of customer retention management initiatives and projects.
• Generate and implement tactics to increase back‑to‑back customer retention rates in line with global figures.
• Analyze information and reports to identify trends, discrepancies, and inconsistencies for decision‑making purposes.
• Deploy integrated risk management, governance, and compliance frameworks throughout the area of responsibility.
• Demonstrate leadership behavior through personal involvement, commitment, and dedication in support of organizational values.
• Manage the team by executing management responsibilities and create an environment that encourages employee growth and performance excellence.

Desired Experience & Qualification

• 6 - 8 Years Experience in Marketing, Advertising, and Media (including digital)
• 4 - 6 Years Experience managing a team.
• Active experience in Customer Retention Management and using digital platforms will be advantageous.
• Bachelor’s degree in Marketing (preferred) or Bachelor’s degree in Business Administration or Management.

Package & Remuneration

Market Related Cost to Company package.