Market Researcher

Time Personnel; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A reputable market research firm in Cape Town is seeking a Market Researcher to help businesses make informed decisions about products and services. The ideal candidate will have a degree in Social Science and at least 3 years of experience. Responsibilities include conducting interviews, analyzing data, and collaborating with teams to deliver insights. Strong communication, observational, and writing skills are essential. The position requires a valid driver's license and a willingness to travel for interviews in various communities.

Qualifications

• 3+ years of experience as a Market Researcher.
• Experience or exposure to research, interviewing, or community work.
• Valid SA driver's license and own vehicle.

Responsibilities

• Conduct interviews with customers and manage field research.
• Record conversations and document findings.
• Collaborate with team to refine insights into clear narratives.

Skills

Interviewing

Observation

Communication

Emotional intelligence

Analytical thinking

Writing

Education

Degree in Social Science or similar

Tools

MS Office

Job description

Market Researcher position available in Cape Town.

Have you completed a degree in Social Science or a similar field, with a minimum of 3 years’ experience as a Market Researcher?

Our client in Cape Town assists businesses in making informed decisions about products, services and marketing strategies.

In this role you will collate information from consumers through surveys, interviews and focus groups to understand consumer needs, forecast sales and assess market viability.

Requirements:

• Matric, and relevant tertiary qualification
• Background in social science, social work, journalism or anthropology
• Valid SA driver’s license and own vehicle, willing to travel to interviews
• Available to work office hours, Monday to Friday 08:30-16:30
• Computer literate in MS Office
• Experience or exposure to research, interviewing or community work
• Skilled at interviewing, listening and observing in nuanced, sensitive ways
• Comfortable working and engaging in diverse environments, cultures and communities
• Good writing, synthesis and reflection skills
• Strong communication and listening skills, able to handle sensitive situations with care
• Deeply curious and interested in people and their worlds
• Thorough, patient and methodical, able to follow a thread until it makes sense
• Able to improvise and find practical solutions on the go
• Combine logic with emotional intelligence
• Curious explorer, always seeking to understand, not just to confirm

Duties and Responsibilities:

• Plan, prepare and manage field research schedule and conduct interviews with customers
• Record conversations and take down detailed notes about conversations and observations
• Writing clear and logical discussion guides
• Observe patterns (thematic saturation), test and stretch ideas
• Bring creative energy and conceptual thinking to projects, helping translate complex findings into meaningful narratives
• Work collaboratively with the full team to ensure the client brief and the project have creative stretch
• Share updates and new insights with the team
• Communicate possible delays or challenges to the Field Lead
• Support the topline summary from the field, synthesising early findings and themes into a clear, concise write-up after the first two days in field, then refining and updating it daily
• Break down complex information into digestible, relatable insights with the team into key insights that clients can easily grasp
• Brief and handover findings and interview recordings to Editor and Report Writer for further editing
• Ensure that data is uploaded timeously to the right place
• Work with Admin-team to ensure respondents and recruiters are paid on time
• Manage field kit and required documents, stimulus, etc.
• Work closely with the Report Writer to ensure the story stays true to the field