Manager - Content Licensing, Digital Business

Sony Pictures; Gauteng; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading media company in South Africa is seeking a highly motivated Content Licensing Sales Manager to drive licensing revenue growth by securing new agreements with various clients. The ideal candidate will have a strong understanding of the content landscape and excellent negotiation skills, with over 6 years of experience in content licensing. This role requires strategic thinking and the ability to thrive in a fast-paced environment. Competitive salary and benefits are offered.

Qualifications

• 6+ years of experience in content licensing, acquisition, or partnerships in the media or entertainment industry.
• Proven track record of negotiating and closing content deals.
• Understanding of content rights (digital, linear, syndication, regional & international).

Responsibilities

• Develop and implement a sales strategy for content licensing.
• Identify and qualify new business opportunities through market research.
• Build and maintain relationships with key stakeholders.

Skills

Negotiation skills

Stakeholder management

Analytical skills

Project management

Education

Bachelor’s degree in media, Mass Communication, Business Administration, or related field

Job description

Career Opportunities: Manager - Content Licensing, Digital Business (3303)

Requisition ID 3303-Posted -Digital (0008)-1003

Purpose / Job Summary

We are seeking a highly motivated and results-driven Content Licensing Sales Manager to join our team. The ideal candidate will be responsible for driving licensing revenue growth by identifying and securing new content licensing agreements with a diverse range of clients, including media companies, digital platforms. This role requires a strong understanding of the content landscape, excellent negotiation skills, and a proven track record of success in content licensing.

Education

Bachelor’s degree in media, Mass Communication, Business Administration, or a related field. MBA/PGDM preferred.

Experience

6+ years of experience in content licensing, acquisition, or partnerships within the media, OTT, or entertainment industry. Proven track record of negotiating and closing content deals.

Desirable Experience

Exposure to both Indian and international content markets. Understanding of licensing models (output deals, syndication, digital rights, etc.). Experience in managing content budgets and financial negotiations.

Position Interlinkages

• Works closely with Business Strategy, Legal, Finance, and Programming teams.
• Engages with external production houses, studios, distributors, and content partners.
• Reports to Head of Content licensing.

Business/Channel/Function

Digital

Key Responsibilities

• Sales Strategy & Execution: Develop and implement a comprehensive sales strategy to expand our content licensing footprint and meet or exceed revenue targets.
• Prospecting & Lead Generation: Proactively identify and qualify new business opportunities through market research, networking, and cold outreach.
• Client Relationship Management: Build and maintain strong, long-lasting relationships with key stakeholders and decision-makers in target organizations.
• Negotiation & Deal Closure: Lead the entire sales cycle from initial contact to negotiation and deal closure, ensuring a smooth and efficient process.
• Product Knowledge: Possess a deep understanding of our content library and licensing models to effectively articulate the value proposition to potential clients.
• Market Analysis: Stay informed about industry trends, competitive activities, and market shifts to identify new opportunities and inform our business strategy.
• Reporting: Accurately forecast sales, track pipeline activity, and report on key performance metrics to leadership.
• Collaboration: Work cross-functionally with legal, marketing, and content teams to ensure client needs are met and new licensing opportunities are aligned with company goals.

Strong negotiation and stakeholder management skills.

Commercial acumen with the ability to evaluate content ROI.

Understanding of content rights (digital, linear, syndication, regional & international).

Analytical skills to interpret market trends and viewership data.

Strong project management and multitasking abilities.

Other Personal Characteristics

Excellent communication and interpersonal skills.

Strategic thinker with attention to detail.

Ability to thrive in a fast-paced, dynamic OTT environment.

Passion for content, media, and entertainment.

Collaborative and proactive in approach.