Lead Generation Specialist - Use Video Prospecting to Build Pipelines

HFBAC (Hiring For and Building Awesome Companies); Remote; ZAR 200 000 - 300 000; Part time

Job summary

A UK-based boutique consultancy is seeking a Lead Generation Specialist to build pipelines through personalized video outreach targeting UK/US founders. The role involves research, video prospecting, and managing discovery calls. With a starting pay of £800-950 per month for 25-30 hours/week, there is also potential for commission based on performance. Ideal candidates will have B2B sales experience and be comfortable with video tools. Growth opportunities available after initial months.

Benefits

Potential commission based on lead generation

Opportunity for growth into full-time role

Qualifications

• Minimum 2 years experience in B2B sales, business development, or lead generation.
• Proven experience generating leads through LinkedIn.
• Comfortable recording 30-40 personalized videos weekly.

Responsibilities

• Fill discovery call calendar with qualified leads using video outreach.
• Conduct weekly outreach including research and video recording.
• Promote workshops and manage email sequences.

Skills

B2B sales experience

LinkedIn prospecting

Video prospecting

Excellent English communication

CRM experience

Tools

Loom

ConvertKit

Job description

🚀 Lead Generation Specialist - Use Video Prospecting to Build Pipelines

Tired of cold calling strangers who hang up on you?

Want to actually build relationships with founders via personalized video outreach?

Here’s What Most Sales/BD Roles Won’t Tell You:

Most companies want you to send 500 generic messages per day, spam LinkedIn, and hit dial 100 times hoping someone picks up. They care about activity metrics, not actual relationships or revenue.

We do the opposite.

HFBAC is a UK-based boutique consultancy helping bootstrapped founders build Chemistry First teams. You'll use personalized video prospecting (Loom/Hippo Video) to reach UK/US founders, build genuine relationships, and book 8-12 discovery calls per month for Helen (founder).

This is thoughtful, one-to-one outreach. Quality > quantity.

💷 The Numbers (Because South Africans Deserve Transparency)

Starting: £800-950/month (R15,000-18,000/month) for 25-30 hours/week. Rate: R22-24/hour - above market for part-time BD work. Payment: Monthly via Wise transfer to your SA bank account. Start Date: January 27, 2026.

Potential Commission (Month 6+): 5-10% of revenue from clients you source. Example: Generate 3 clients/month × £8K = £24K revenue = £1,200-2,400/month bonus.

Commission decision based on your performance and Helen's profit. We'll discuss Month 6.

Growth Path:

• Month 4+: Option to grow to full-time (40 hrs, £1,200-1,400/month)

• Month 9+: Hire second Lead Gen, you become Team Lead

🎯 What You'll Actually Do (Not Sales Fluff)

Your Main Job: Fill Helen's discovery call calendar with qualified founder leads using personalized video outreach.

Weekly Outreach Rhythm:

Monday: Research 50-60 target founders on LinkedIn (solo founders, bootstrapped teams, growing startups)

Tuesday-Thursday: Record 10-12 personalized videos per day (30-90 seconds each)

Example Video Script: "Hi Sarah, saw your post about struggling to find a technical co‑founder. I work with HFBAC - we help solo founders use Chemistry First methodology to find co‑founders who actually stick around. Thought you'd find our Co‑Founder Quest workshop interesting. Open to 15‑min chat? [Link]"

Friday: Send 20-30 personalized LinkedIn connection requests

Your Weekly Output:

• 30‑40 personalized videos sent

• 40‑60 LinkedIn connections made

• 10‑15 thoughtful comments on founder posts (add value, not spam)

• 8‑12 DM conversations with warm leads

• Target: 8‑12 discovery calls booked per month

Plus: Workshop & Lead Magnet Promotion (25% of your time):

• Promote HFBAC workshops (Co‑Founder Quest, Hiring Blueprints, etc.)

• Drive lead magnet downloads (scorecards, guides, toolkits)

• Manage ConvertKit email sequences

• Convert workshop attendees to discovery calls

Plus: Discovery Call Pipeline (25% of your time):

• Qualify leads from your outreach

• Book qualified founders onto Helen's calendar

• Send pre‑call questionnaires

• Brief Helen before each call

• Follow up post‑call (thank you, next steps, nurture)

❌ This Role Is NOT For You If:

You want to cold call or use phone prospecting (we don't do that). You prefer mass automation over personalized outreach. You're uncomfortable recording 30-40 videos per week. You need constant validation and struggle with rejection. You want to close sales yourself (Helen closes, you fill pipeline). You're not comfortable with UK/US founder language and culture. You're based outside South Africa (we need SA timezone and accent).

✅ This Role IS For You If:

You LOVE video prospecting and building relationships digitally. You're comfortable being the face of HFBAC in videos (professional, warm, authentic). You're resilient (80% of outreach won't respond - that's normal). You're creative with messaging (you adapt, don't just follow scripts). You understand startup/founder challenges (or want to learn). You're self-motivated (weekly check‑ins, not daily supervision). You have a hunter mentality (you see opportunities everywhere).

🚀 Why HFBAC?

Real Impact: Founders you connect with build teams that change their businesses. Your outreach = their success.

UK Client: Work with UK consultancy (exposure to professional BD practices, looks great on CV).

Chemistry First Methodology: Learn our unique positioning (it's based on Helen's 8 years as BBC sports commentator - winning teams have chemistry, not just talent).

Video-First Approach: Most companies are still stuck on cold email. We're ahead with personalized video (higher response rates, better relationships).

Growth Path: Start part-time, grow to full-time, potentially become Lead Gen Team Lead and hire/train second person.

Autonomy: After 2-week training, you own your outreach strategy. Helen only reviews conversion data weekly.

Values-Driven: We care about helping founders build great teams, not just hitting arbitrary activity metrics.

Potential Commission: Month 6+ commission structure possible (5-10% of sourced revenue).

📋 What We Need From You

Essential:

• 2+ years B2B sales, BD, or lead generation experience

• Proven LinkedIn prospecting experience (you've generated leads via LinkedIn)

• Comfortable recording 30-40 personalized videos per week (this is critical)

• Excellent written and spoken English (British accent preferred)

• Experience with video tools (Loom, Vidyard, Hippo Video, Dubb)

• CRM experience (Pipedrive, HubSpot, Salesforce, or similar)

• Available 25-30 hours/week with 2-3 hour UK overlap

• Based in South Africa with reliable internet + professional workspace

Bonus Points:

• Experience selling to founders or C-level executives

• Understanding of startup/bootstrapped founder world

• ConvertKit or email marketing platform experience

• Previous UK/US B2B experience

• Hunter personality (you LOVE prospecting)

🎓 Training & Onboarding

Week 1 (Jan 27-31): HFBAC brand deep dive, Chemistry First methodology, ICP study, practice video scripts

Week 2 (Feb 3-7): Supervised outreach - you record videos, Helen reviews all before sending

Week 3+ (Feb 10+): Fully independent - weekly strategy calls, you own the pipeline

Helen invests heavily in training. You'll have her full attention Weeks 1-2.

📅 Working Pattern

Hours: 25-30 hours/week (flexible scheduling)

UK Overlap Required: 2-3 hours for weekly strategy call with Helen

Typical Week: 12-15 hrs video prospecting + 6-8 hrs workshop promotion + 6-8 hrs discovery call pipeline

Weekly Rhythm:

• Monday: Research targets, plan week's outreach

• Tuesday-Thursday: Record and send videos, engage on LinkedIn

• Friday: 60‑min strategy call with Helen (review conversion data, adjust approach)

💬 How to Apply

This is a revenue-generating role. We have a thorough process.

Please submit:

1. Your CV/Resume

2. Cover Letter (300-400 words) answering:

• Why are you interested in B2B lead generation for UK startup clients?

• Describe your LinkedIn prospecting experience - be specific (numbers, results, tools used)

• Tell us about your video prospecting experience (what tools, how many videos, conversion rates)

• Confirm: Available 25-30 hours/week with UK overlap?

3. Video Sample (REQUIRED - 60-90 seconds using Loom or similar):

• Scenario: You're reaching out to a bootstrapped founder who just posted on LinkedIn about struggling to find their first senior sales hire.

• Introduce HFBAC, mention Chemistry First, invite them to book discovery call

• Be natural, be yourself, show personality

• We're assessing: Video presence, energy, clarity, professionalism, accent

4. Written Sample (REQUIRED):

• Write 3 different LinkedIn connection request messages

• Target: Solo founder looking for technical co‑founder

• Show us your messaging creativity and personalization

• 200-250 characters each (LinkedIn limit)

5. Work Samples (Optional but Preferred):

• Examples of successful outreach campaigns you've run

• Metrics from previous lead gen roles (calls booked, conversion rates)

• Screenshots of video messages or LinkedIn conversations (anonymized)

Applications without the video sample will not be considered.

📍 About HFBAC

HFBAC (Hiring For and Building Awesome Companies) is a UK-based boutique recruitment consultancy specializing in founding team builds for bootstrapped startups and scale-ups.

We use our proprietary Chemistry First methodology to help founders hire for culture fit, not just CV. We're not a high-volume agency. We're selective, relationship-driven, focused on long-term success.

Helen Sanders (Founder) has 20+ years recruitment experience, including 8 years as BBC sports commentator where she learned that winning teams have chemistry, not just talent. She's scaling from solo founder to team-based model - you're the revenue engine.

🙋 Questions?

Apply via the link

Start Date: January 27, 2026 Application Deadline: January 10, 2026 Interviews: January 13-February 7

Apply now if you're ready to build pipelines via video, not cold calls.

HFBAC is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment.