Head Of Marketing

044Fccc9-Fb89-4943-Ad2B-9041C8A3020C; Pretoria; On-site; ZAR 500 000 - 600 000; Full time

Job summary

A healthcare company in Pretoria, Gauteng, is seeking a Marketing Leader to direct its marketing strategy across all facilities. The role emphasizes patient acquisition, loyalty, and brand strength through data-driven insights and integrated omnichannel strategies. Candidates should possess a Bachelor's Degree in a relevant field and at least 5 years of marketing leadership experience, preferably in healthcare. This is a full-time, in-person position with a dynamic and supportive work environment.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications or related field, NQF 7 / Honours preferred.
• Minimum 5 years proven marketing leadership experience in a multi-site or service-based organisation.
• Demonstrated success in patient/customer experience design, digital transformation and data-driven marketing.

Responsibilities

• Develop and execute the group marketing & patient experience strategy.
• Lead patient journey design across digital and physical touchpoints.
• Strengthen brand governance and manage PR and crisis communication.
• Drive omnichannel digital marketing and performance marketing.
• Build and deliver executive marketing dashboards linking activity to revenue.
• Lead market research and competitor analysis.
• Manage and mentor a multidisciplinary marketing team.

Skills

Strategic leadership

Analytical thinking

Stakeholder management

Communication

Financial / budget management

Team leadership

Adaptability

Education

Bachelor's Degree in Marketing, Business, or Communications

Tools

Analytics and reporting tools

Job description

Overview

The purpose of the position is to lead the strategic direction, performance reporting and experience design of Intercare's marketing function across all healthcare facilities; driving patient acquisition, loyalty and brand strength through data‑led insights, design thinking and integrated omnichannel strategies.

Responsibilities

• Develop and execute the group marketing & patient experience strategy aligned to business growth and clinical excellence.
• Lead patient journey design and continuous improvement across digital and physical touchpoints using design‑thinking principles.
• Strengthen brand governance, reputation management, PR and crisis communication.
• Drive omnichannel digital marketing, performance marketing, CVM and marketing automation for key service lines (Primary Care, Dentistry, Sub‑Acute, Day Hospitals).
• Build and deliver executive marketing dashboards linking activity to revenue, occupancy and patient growth.
• Lead market research, competitor analysis and patient insights to inform positioning and product‑market fit.
• Manage and mentor a multidisciplinary marketing, digital and experience design team plus external agencies.

Requirements

• Bachelor's Degree in Marketing, Business, Communications or related field, NQF 7 / Honours preferred.
• Minimum 5 years proven marketing leadership experience in a multi‑site or service‑based organisation (healthcare advantage).
• Demonstrated success in patient / customer experience design, digital transformation and data‑driven marketing.
• Expert in analytics, reporting tools and performance dashboards.
• High‑level competencies: Strategic leadership, analytical thinking, stakeholder management, communication, financial / budget management, team leadership and adaptability.
• Ability to work in a fast‑paced, timeline‑driven environment with infrequent travel and occasional overtime.

Job Type

Full-time

Location & Education

Location: Pretoria, Gauteng (Required)

Work Location: In person

Education: Bachelors (Preferred)

Application Questions

What is your current Cost-to-Company per month?

What is your expected Cost-to-Company per month?

What is your current notice period?