Head of Branding & Marketing Gaming Tech

Somewhere; Johannesburg; Hybrid; ZAR 500 000 - 600 000; Full time

Job summary

A gaming technology company based in Johannesburg is seeking a Head of Branding & Marketing to lead marketing efforts for their gaming academy. The role involves defining brand identity, overseeing a creative team, and collaborating with performance marketing specialists. Ideal candidates should have 10 years of experience in brand marketing, a passion for gaming, and strong leadership abilities. Competitive compensation of $4500-$5000/month, with a remote/hybrid work setup.

Benefits

Creative freedom

Collaboration with a founder-led team

Competitive compensation

Flexible work setup

Long-term growth potential

Qualifications

• 10 years of experience in brand marketing or creative strategy.
• Strong communication and storytelling skills.
• Experience managing creative teams or agencies.

Responsibilities

• Lead all brand and marketing activities for a gaming academy.
• Define and refine brand identity across channels.
• Oversee community-facing messaging and storytelling.

Skills

Digital Marketing

Performance Marketing

Team Management

Public Speaking

Customer Acquisition

Job description

Head of Branding & Marketing - Gaming Tech

Location: South Africa (Remote / Hybrid)
Compensation: $4500-5000/month USD (or 80000 ZAR/month)
Industry: Gaming / Technology / Entertainment
Schedule: Full-time aligned to UK business hours

About the Company

Combining a passion for gaming technology and motorsport culture with a focus on high-quality content and user experience they are global leaders in the space

Operating with a small highly talented and collaborative team the company values creativity innovation and craftsmanship. Their products and digital experiences reach a global audience and they are known for delivering engaging interactive and community-driven solutions for racing game enthusiasts.

Candidates joining the team will have the opportunity to shape the brands voice creative direction and impact across multiple platforms while contributing to a culture that prizes quality creativity and long-term growth.

About the Role

Were seeking a Head of Branding & Marketing to lead all brand and marketing activities for a gaming academy focused on tools and apps for racing video game fans.

This is a senior hands-on creative leadership role responsible for shaping how the world sees and experiences the brand across every channel product and piece of content.

Youll define and refine brand identity oversee all communications lead a small marketing and creative team and ensure every launch video and message meets high audience expectations.

Youll collaborate closely with a performance marketing specialist and manage a small but talented team including a graphic designer writer and social media manager.

Key Responsibilities

• Brand Leadership: Own the visual and verbal identity across all platforms.
• Creative Direction: Lead creation of video visual and written content that communicates the story with clarity and impact.
• Team Management: Guide and mentor the marketing and creative team ensuring quality and consistency across output.
• Product Launches: Plan and execute cohesive brand-led campaigns for new products features and collaborations.
• Messaging and Positioning: Craft compelling narratives and ensure alignment across web social email and app.
• Social Media and Communications: Oversee community-facing messaging tone of voice and storytelling.
• Collaboration: Work closely with the performance marketing lead to align paid and organic initiatives.
• Brand Health: Monitor and maintain brand integrity across all assets and touchpoints.
• Content Calendar: Build and manage a structured campaign and content roadmap tied to product goals.

Requirements

• 10 years of experience in brand marketing creative strategy or communications ideally within gaming technology or entertainment.
• Proven ability to lead creative and marketing teams with high attention to detail and strong creative standards.
• Fluent in English with exceptional communication and storytelling skills.
• Passionate about video games and technology ideally with an appreciation for motorsport and esports culture.
• Based in South Africa with strong organizational and leadership skills in a remote setting.
• Strong understanding of building emotional long-term connections with an audience through content and brand voice.
• Experience managing agencies freelancers or internal creative teams.
• Comfortable balancing brand craft with strategic goals and commercial awareness.

Nice to Have

• Experience overseeing video production from concept to release.
• Familiarity with community marketing or creator-driven content ecosystems.
• Background in app or digital product branding.
• Understanding of social media storytelling and audience development.

What Youll Get

• Creative freedom to shape one of sim racings most recognizable global brands.
• Direct collaboration with a founder-led team focused on quality and craft.
• A small high-performing team and the ability to make a visible impact.
• Competitive compensation flexible work setup and long-term growth potential.

Key Skills

Digital Marketing, Performance Marketing, B2B Sales, Marketing, SAAS, Growing Experience, Customer Acquisition, Multichannel Marketing, Affiliate Marketing, Team Management, Public Speaking, Lead Generation

Employment Type

Full-Time

Experience

Years

Vacancy

1

Monthly Salary

4500 - 5000