Growth Marketing Leader: Scale Digital Acquisition & ROI

nedbank; Johannesburg; On-site; ZAR 500 000 - 600 000; Full time

Job summary

A leading financial institution seeks a Head of Growth Marketing to transform its marketing into a growth engine. The role involves driving digital acquisition, improving conversion rates, and ensuring marketing efficiency across banking portfolios. The ideal candidate has extensive experience in digital performance marketing and leading cross-functional teams. Strong analytical skills and proficiency in marketing technologies are essential for this pivotal position focused on customer engagement and retention.

Qualifications

• 10+ years of experience in marketing, with 5+ years in growth marketing leadership.
• Expertise in performance marketing and marketing automation.
• Strong analytical and technical proficiency in data and marketing tech.

Responsibilities

• Define and execute growth marketing strategies across banking portfolios.
• Manage acquisition campaigns to drive cost-efficient growth.
• Drive a test-and-learn culture to optimize marketing impact.

Skills

Strategic growth architecture

Data analysis and creativity

Digital marketing performance

Leading cross-functional teams

Education

Professional Qualifications/Honour’s Degree

Master’s Degree

Tools

GA4

Salesforce

Adobe

HubSpot

Meta Ads Manager

Google Ads

DV360

Job description

A leading financial institution seeks a Head of Growth Marketing to transform its marketing into a growth engine. The role involves driving digital acquisition, improving conversion rates, and ensuring marketing efficiency across banking portfolios. The ideal candidate has extensive experience in digital performance marketing and leading cross-functional teams. Strong analytical skills and proficiency in marketing technologies are essential for this pivotal position focused on customer engagement and retention.