Growth & Analytics Paid Media Lead — Hybrid & Data-Driven

HyperionDev; Johannesburg; Hybrid; ZAR 300 000 - 400 000; Full time

Job summary

A leading tech education provider in Johannesburg seeks a Paid Media Lead to enhance their paid acquisition strategies and data-driven decision-making. This role requires deep analytical skills and expertise in managing a multi-million rand budget while optimizing user funnels and conducting valuable experiments. Candidates should have at least 3 years of experience in paid media within a digital environment and carry a passion for tech education. A hybrid work environment ensures flexibility, allowing you to thrive while contributing to meaningful education initiatives.

Benefits

Hybrid work options

Opportunity to learn new tech skills

Impactful work in edtech

Qualifications

• 3+ years managing paid acquisition in a B2C or high-volume digital environment.
• Deep analytics and martech expertise in GA4 and GTM.
• Proven track record in CRO including landing page optimization.

Responsibilities

• Build, maintain, and optimize the tracking and analytics stack.
• Own attribution, cohort modeling, and revenue insights.
• Lead all paid media channels focusing on high-intent acquisition.

Skills

Paid media management

Analytical skills

Project management

Budget management

Experimentation design

Tools

GA4

GTM

SQL

BigQuery

Looker Studio

Job description

A leading tech education provider in Johannesburg seeks a Paid Media Lead to enhance their paid acquisition strategies and data-driven decision-making. This role requires deep analytical skills and expertise in managing a multi-million rand budget while optimizing user funnels and conducting valuable experiments. Candidates should have at least 3 years of experience in paid media within a digital environment and carry a passion for tech education. A hybrid work environment ensures flexibility, allowing you to thrive while contributing to meaningful education initiatives.