Go-To-Market (GTM) Specialist

Growth Troops; Cape Town; On-site; ZAR 360,000 - 480,000; Full time

Job summary

A dynamic marketing agency in Cape Town is seeking a Go-To-Market (GTM) Specialist to drive pipeline generation through inbound and outbound marketing campaigns. The ideal candidate has 1–4 years of experience in growth or lead generation roles and is familiar with various marketing tools. You will primarily focus on executing tasks rather than management and directly contribute to performance optimization.

Qualifications

• 1–4 years of experience in growth, demand generation, or lead generation roles.
• Experience with inbound or outbound lead generation strategies.
• Strong execution focus; this role is not management-oriented.

Responsibilities

• Run inbound campaigns leveraging SEO, content, and social media.
• Execute targeted outbound outreach via calls and emails.
• Experiment with social growth across various platforms.
• Track performance metrics and optimize lead generation efforts.

Skills

Growth strategy development

Lead generation techniques

Content marketing

Social media marketing

Tools

HubSpot

Apollo

Outreach

Salesloft

Job description

Go-To-Market (GTM) Specialist

We’re looking for a hands-on GTM Specialist to help us generate pipeline by running inbound, outbound, and content-driven campaigns. This role is execution-first - you’ll be building, testing, and iterating across multiple channels to find what works.

Responsibilities

• Run inbound campaigns (SEO, content, social, earned media)
• Execute outbound outreach (cold calls, email sequences, LinkedIn)
• Experiment with social growth across LinkedIn, X/Twitter, Reddit, and communities
• Track performance and optimize campaigns to drive qualified leads
• Partner with sales and marketing to refine GTM approach

Requirements

• 1–4 years in growth, demand gen, or lead gen roles
• Experience with inbound OR outbound lead generation
• Familiarity with tools like HubSpot, Apollo, Outreach, or Salesloft
• Strong execution focus - not a management role