Global Digital Marketing Specialist - Canada Lead Gen & CX

Flight Centre Travel Group; Johannesburg; On-site; ZAR 550 000 - 800 000; Full time

Job summary

A global travel company is seeking a Digital Marketing Specialist based in Johannesburg, South Africa. This role involves creating impactful digital strategies for the Canadian market, managing paid media channels, and optimizing website performance. Ideal candidates should have at least 5 years of experience in digital marketing and a bachelor's degree in a related field. Join a dynamic marketing team and contribute to exceptional digital experiences.

Qualifications

• Minimum 5 years' experience in digital performance marketing.
• Proven experience managing Google Ads and Meta campaigns.
• Strong analytical ability to interpret data.

Responsibilities

• Implement and refine lead generation strategies.
• Optimize website's retailing capabilities.
• Manage paid digital media channels.
• Conduct analyses of website performance metrics.
• Utilize data-driven insights for strategic decision-making.
• Act as the key contact within the region.

Skills

Digital performance marketing experience

Managing Google Ads

Digital analytics tools proficiency

Excellent communication skills

Detail-oriented

Power BI experience

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta campaigns

CMS platforms

Criteo

Job description

A global travel company is seeking a Digital Marketing Specialist based in Johannesburg, South Africa. This role involves creating impactful digital strategies for the Canadian market, managing paid media channels, and optimizing website performance. Ideal candidates should have at least 5 years of experience in digital marketing and a bachelor's degree in a related field. Join a dynamic marketing team and contribute to exceptional digital experiences.