GenAI Senior Copy Writer

Brandtech+; Remote; ZAR 500 000 - 750 000; Full time

Job summary

A global marketing partner in South Africa is seeking a GenAI Copywriter to create high-quality ad copy for various clients using GenAI tools. The ideal candidate should possess 5 years of advertising experience, strong written English skills, and the ability to collaborate effectively in a team. This role emphasizes creativity and the innovative application of Generative AI in marketing, offering a supportive and inclusive work environment.

Qualifications

• 5 years’ experience in advertising creative development.
• Experience with GenAI tools such as ChatGPT, Gemini, and Claude.
• Good personal communication and management skills.

Responsibilities

• Collaborate with GenAI Creators and team members to refine ideas.
• Experiment with new techniques to improve AI-generated copy.
• Communicate with clients to incorporate feedback into deliverables.

Skills

GenAI tools

Creative development

Communication skills

Team collaboration

Advertising experience

Optimism towards GenAI

Job description

Overview

Brandtech+ (formerly known as OLIVER+) is a global team of creative thinkers, tech‑savvy trendsetters, and production pros specializing in film, CGI, automation, AI, motion design, and digital/print content. We partner with over 300 clients in 40+ countries and counting. Our focus is to connect clients with high‑quality solutions, talent, and ambitious opportunities worldwide.

Role Summary

We’re looking for a GenAI Copywriter to craft high‑quality, high‑performing ad copy for both enterprise clients and small businesses using the Pencil platform. As a GenAI Copywriter, you’ll need to stay on top of the latest GenAI models, using them to generate impactful, conversion‑driving copy that resonates with target audiences.

Responsibilities

• Collaborate with GenAI Creators and team members to brainstorm, refine, and iterate on ideas and copy to showcase GenAI capabilities.
• Experiment with new creative techniques to push the limits of AI‑generated copy and improve quality.
• Communicate with clients via chat or video calls to address their needs and incorporate feedback into final deliverables.
• Work with the GenAI Creator team to establish and share a transparent GenAI delivery process with clients, including steps, prompts, and time management.
• Partner with the Training team to explore and share new GenAI techniques, helping the wider team produce high‑quality creative outputs.
• Collaborate with Product & Engineering teams to test new GenAI features and provide feedback for platform improvements.

Qualifications

• 5 years’ experience in advertising creative development.
• Experience with GenAI tools such as ChatGPT, Gemini, Claude, etc.
• Experience with GenAI techniques such as model selection & prompting.
• Good personal communication and management skills.
• Preference for candidates who have prior agency experience.
• Strong written English skills, allowing you to communicate effectively with clients and team.
• Access to a reliable computer with an internet connection exceeding 40 Mbps.
• A collaborative and team‑oriented attitude with optimism about the role of GenAI in creativity.

Our Values

Be Imaginative to push the boundaries of what’s possible.

Be always learning and listening to understand.

Be Results‑focused to exceed expectations.

Be actively pro‑inclusive and anti‑racist across our community, clients and creations.

EEO Statement

Brandtech+, a part of the Brandtech Group, is an equal‑opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

Sustainability Statement

Brandtech+ has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.