Email Marketing Specialist

ICG Medical; Wes-Kaap; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading global healthcare recruiter is seeking an Email Marketing Specialist in Cape Town. The candidate will develop targeted email campaigns, optimize engagement, and analyze performance metrics using Salesforce Marketing Cloud. Strong background in email marketing best practices and proficiency in HTML/CSS are essential. This position offers an exciting opportunity to collaborate with cross-functional teams to enhance brand loyalty.

Qualifications

• Proven experience as an Email Marketing Specialist or similar role.
• Strong understanding of email best practices and automation.
• Proficiency in HTML/CSS for email template editing.

Responsibilities

• Design, build, and deploy targeted email campaigns.
• Collaborate with the marketing team on copy and templates.
• Track and analyze email performance metrics.

Skills

Email campaign development

Audience segmentation

Performance analytics

A/B testing

Automation workflows

Tools

Salesforce Marketing Cloud

Mailchimp

HubSpot

Job description

Overview

Job Title: Email Marketing Specialist

Location: Bellville, Cape Town

Working Hours: 15h00 - 00h00

About ICG Medical:

ICG Medical is a leading global healthcare recruiter with a focus on nurses (all specialities), midwives and home care/healthcare workers. Our company vision is to improve patient care. The DNA make up of our business stems from our core values: Open, Family and Passion. The business is made up of three recognised healthcare recruitment brands: Greenstaff Medical, Clinical24 and Cromwell Medical. Each deliver tailored solutions for our candidates and clients from our offices in the UK, Ireland, India, South Africa, China, Philippines, Australia, Canada and the USA with more office openings on the horizon.

Job Summary:

As an Email Marketing Specialist with a strong background in developing and executing targeted email campaigns that drive engagement, conversions, and brand loyalty. Skilled in audience segmentation, A/B testing, automation workflows, and performance analytics. Adept at using platforms like Mailchimp, HubSpot, and Salesforce Marketing Cloud to deliver personalized content and optimize campaign ROI. Collaborates effectively with cross-functional teams to align email strategies with broader marketing goals. Passionate about leveraging data and creativity to craft compelling messages that resonate with diverse audiences.

Responsibilities

Campaign Management

• Design, build, and deploy targeted email campaigns in Salesforce Marketing Cloud (including Journey Builder, Automation Studio, Email Studio).
• Develop segmented lists and personalization strategies to improve engagement and conversion.

Content & Design

• Collaborate with the marketing team to create compelling copy and email templates that align with Greenstaff Medical’s brand.
• Ensure all communications are optimized for desktop and mobile.

Data & Reporting

• Manage subscriber data, ensuring data hygiene and compliance.
• Track, analyze, and report on email performance metrics (open rates, CTR, conversions) and recommend optimizations.

Automation & Workflows

• Build automated journeys for lead nurturing, candidate re-engagement, referral programs, and client outreach.
• Leverage dynamic content, personalization, and A/B testing to enhance campaign effectiveness.

Cross-Functional Collaboration

• Partner with recruitment and business development teams to align email campaigns with hiring needs and client acquisition goals.
• Support marketing initiatives across digital channels when needed.

Qualifications & Skills

• Proven experience as an Email Marketing Specialist or similar role, preferably in Salesforce Marketing Cloud.
• Strong understanding of email best practices, automation, deliverability, and compliance.
• Proficiency in HTML/CSS for email template editing.
• Data-driven mindset with strong analytical and reporting skills.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects under tight deadlines.