Digital Marketing Manager - Corporate Office - Marketing

The Building Company; South Africa; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A leading retail and construction firm in South Africa seeks a Digital Marketing Manager responsible for developing and implementing digital strategies. Key duties include overseeing online brand campaigns, analyzing digital marketing performance, and collaborating with IT for e-commerce initiatives. The ideal candidate will have a proven track record in digital marketing, with strong analytical skills to optimize user experiences across various platforms. This role offers an opportunity to drive brand awareness and improve customer engagement.

Qualifications

• Experience in developing and implementing digital strategies.
• Ability to optimize user experience across different digital platforms.
• Strong analytical skills for tracking and reporting on marketing campaigns.

Responsibilities

• Develop and implement overall digital and social strategies.
• Analyze and report on digital campaigns and promotions.
• Lead e-commerce development and implementation.

Skills

Digital strategy implementation

Cross-channel user experience optimization

SEO and PPC management

Brand awareness strategies

Analytical skills

Job description

Strategic Planning and management

• Develop and implement the overall digital and social strategies

Strategic Planning and management

• Manage the content sourcing of digital content through external consultants and supplier’s ex blogging content. Manage online brand and product campaigns through digital agency brand teams & content managers.
• Optimize cross-channel user experience for different customer segments.
• Evaluate customer research, market conditions and competitor data for continuous improvement of customer user experience for the digital customer facing channels

Digital Development, Maintenance and Innovation

• Utilize a range of media techniques including paid search, SEO, PPC, secondary suppliers online advertising done through digital agencies.
• Research, recommend, and implement new opportunities to promote the brands via the digital channels.
• Maintain and manage the content strategy for various brands’ digital channels including all social media platforms and instore advertising system.

The Building Company websites

• Look for new opportunities and initiatives to drive brand awareness online.
• Devise strategies to drive online traffic to the digital customer channels.

Reporting and analysis

• Analyse and report on all digital campaigns and promotions.
• Track analyse and report on digital market spend and results on a monthly basis

Ecommerce

• Lead and Assist IT & other stakeholders with e commerce, mobile, website channel & platform development and implementation as well as innovation between brand manager, IT, digital & agencies (redesigns & new build).

Teamwork

• Ability to work with the marketing team and provide input in other areas

Innovation

• Develop and continuously optimize the digital marketing plan in line with brand strategies.
• Oversee the development, conceptualizing and implementation of all digital marketing campaigns.
• Ensure all digital marketing initiatives are trackable to overall KPIs.

Efficiencies

• Optimize & maintain analytical measuring tools to track and measure online marketing campaigns to ensure leads are generated, customers are engaged, and customer profiles are developed across channels (where budget allows).
• Consumer and digital trends monitoring and reporting (including competitor analysis).

Excellence

• Ensure all projects and campaigns are executed within allocated budget and deadline