Digital Marketing Executive

MR DIY South Africa; City of Johannesburg Metropolitan Municipality; On-site; ZAR 400 000 - 500 000; Full time

Job summary

A leading home improvement retailer is seeking a Social Media Coordinator in Johannesburg. The role focuses on coordinating social media efforts, managing content, and engaging with the online community. Candidates should have at least 3 years of related experience and possess excellent communication skills. This position is ideal for individuals passionate about digital marketing trends and community engagement.

Qualifications

• Minimum 3 years proven experience as a Social Media Coordinator or similar role.
• Familiarity with social media platforms and best practices.
• Excellent written and communication skills to collaborate effectively.

Responsibilities

• Coordinate with management on planning and execution of social media strategies.
• Manage social media channels and content scheduling.
• Engage with the community by responding to online interactions.

Skills

Social media management

Content creation

Community engagement

Data analysis

Collaboration

Trend analysis

Job description

Key Responsibilities

• Coordinate with the Manager on planning, execution, optimization for key KPIs via paid, organic & own media channels.
• Coordinate with HQ team members and agency on the production and implementation of social campaigns, regular social media calendar content and real-time marketing opportunities.
• Support the management of social media channels, including content scheduling, community engagement, and monitoring.
• Compile and clean all performance data.
• Acquire insight in online marketing trends and keep strategies up-to-date.
• Develop engaging and locally relevant content for LinkedIn and local website.
• Community Engagement: Foster a positive online community by responding to Google reviews, comments, messages, and mentions.
• Collaborate with our audience to create user-generated content and interactive campaigns.
• Collaborate with influencers, partners, and customers to enhance brand visibility. Competitor review: Track and analyse social media performance
• Collaboration: Work closely with the management team to align social media efforts with overall marketing goals

Key Requirements

• Minimum 3 years proven experience as a Social Media Coordinator or similar role
• Familiarity with social media platforms, and best practices
• Excellent written and communication skills to effectively collaborate with team members
• A proactive attitude with the ability to present ideas and findings
• Up-to-date on the latest trends and technologies in digital marketing