Digital Marketing and eCommerce Manager

Lewis Stores (PTY) Ltd; Cape Town; On-site; ZAR 500 000 - 800 000; Full time

Job summary

A leading retail company in Cape Town seeks an experienced Digital Marketing and eCommerce Manager to drive online growth. Responsibilities include developing digital strategies, managing SEO/SEM, and leading a specialized team. Ideal candidates should possess a bachelor’s degree in Marketing and have over 5 years of experience in digital marketing. Apply now for a chance to influence online sales and customer engagement.

Qualifications

• 5+ years’ experience in digital marketing and/or eCommerce management.
• Strong understanding of SEO, SEM, and social media.
• Leadership and project management experience.

Responsibilities

• Develop and execute digital marketing strategies.
• Manage SEO, SEM, social media, and email marketing initiatives.
• Lead a team of digital marketing specialists.

Skills

Leadership

Analytical skills

SEO

SEM

Social media marketing

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

CRM systems

CMS platforms

Job description

Job Description

We are seeking an experienced Digital Marketing and eCommerce Manager to lead, develop, and implement our digital marketing and online sales strategies. The ideal candidate is a strategic thinker with proven leadership skills and a passion for driving online growth.

Key Responsibilities

• Develop and execute comprehensive digital marketing and eCommerce strategies across all brands.
• Manage SEO, SEM, social media, email marketing, and paid advertising initiatives.
• Drive traffic, conversion, and sales across multiple eCommerce platforms.
• Manage budgets, reporting, and performance metrics.
• Lead a team of digital marketing and community engagement specialists.
• Collaborate with internal stakeholders (merchandise, IT, finance, operations) to align digital efforts.
• Oversee the eCommerce customer experience, ensuring a seamless online shopping journey.
• Monitor market trends, competitor activity, and emerging technologies.

Qualifications

• Bachelor’s degree in Marketing, Digital Commerce, or a related field.
• 5+ years’ experience in digital marketing and / or eCommerce management.
• Strong understanding of SEO, SEM, social media, Google Analytics, CMS platforms, and CRM systems.
• Leadership and project management experience.
• Excellent analytical and problem‑solving skills.