Digital Marketing & Ads Optimisation Trainer

UpSkill Digital Ltd; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A digital training organization in Johannesburg is seeking a Digital Marketing Trainer to deliver in-person workshops. This role involves equipping SMEs with hands-on skills in digital marketing, campaign management, and performance metrics analysis. Ideal candidates should hold a relevant Bachelor's degree and have a minimum of 3 years' experience in training delivery for SMEs. Competitive compensation and growth opportunities are offered.

Qualifications

• Minimum 3 years of experience delivering training programmes focused on SME development in digital marketing.
• Proficiency in Google tools is essential.
• Comfortable using online delivery tools such as Google Meet.

Responsibilities

• Facilitate hands-on workshops for SMEs on digital marketing.
• Monitor and report on participant progress.
• Collaborate with Programme Leadership for continuous improvement.

Skills

Communication Skills

Interpersonal Skills

Presentation and Delivery Skills

Technical Proficiency

Education

Bachelor's degree in Marketing or Business

Masters degree in Digital Marketing

Tools

Google Analytics

Google Merchant Center

AI-driven advertising tools

Job description

Overview

UpSkill Universe was founded on the principle of empowering individuals, organisations and their leadership to adapt to the ever-changing digital landscape. We develop and deliver human-centred, experiential learning programmes and events for organisations looking to empower people and stimulate economies from a grassroots level.

Using our incredible roster of talent (that’s you!), we empower teams to adapt as roles change and evolve so that businesses and individuals remain relevant and competitive in an ever-changing, digitally disrupted landscape. We do this all virtually, using the latest technologies to ensure that our learning experiences reach the right people in the right way. We are committed to working with the best training experts to engage, excite and educate consumers and businesses on technology, tools and solutions that will empower all people to succeed with tech.

Role Overview

To deliver a comprehensive, 5-week in-person training programme for SMEs (HDPs), focused on harnessing the power of digital marketing tools to boost their online presence and convert customers online. Trainers will guide participants in creating tailored digital marketing roadmaps, launch multi-channel campaigns, analyse performance metrics, and integrate digital tools into their business operations. The role requires facilitating hands-on workshops, aligning with the programme’s structured learning outcomes, and equipping SMEs with actionable skills to achieve measurable business growth.

Main duties

Facilitate interactive, in-person workshops covering:

• Business Strategy & Digital Foundations
• Customer Relationships & Customer Journey Mapping
• Crafting Effective Marketing Campaigns
• Harnessing the power of AI to boost Productivity & Marketing
• Effective Leadership as an SME & How to create a Business Pitch
• How to utilise Google tools to deliver actionable insights.

Effective training delivery:

• Assessing individual and group learning needs to tailor instructional methods accordingly.
• Implement diverse training techniques to accommodate various learning styles and ensure comprehension.
• Offer constructive feedback to participants to support their ongoing development.

Collaborate with Programme Leadership:

• Work closely with the Programme Manager and the Talent Lead.
• Participate in regular meetings to discuss curriculum updates and integrate feedback for continuous improvement.

Monitor and Report on Participant Progress:

• Develop assessment tools to evaluate participant engagement and comprehension.
• Provide detailed post-session reports highlighting individual and group progress, including areas for improvement.

Essential Qualifications and Experience

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional qualifications or certifications in digital marketing.
• Minimum 3 years of experience delivering training programmes focused on SME development in the areas of digital marketing, ads optimisation, customer engagement, marketing
• Proficiency in Google tools (e.g., Analytics, Merchant Center, AI-driven advertising tools).

Technical proficiency:

• Be comfortable using online delivery tools such as Google Meet, Slido and presentation tools.
• Be proficient in navigating digital tools and platforms.

Desired

• Masters degree and advanced certifications in Digital Marketing
• Experience working with SMEs or within emerging markets
• Certification in Google Ads, Google Analytics, or other relevant marketing tools
• Certifications in adult learning or instructional design, such as:
  • Certified Professional in Training Management (CPTM)
  • Association for Talent Development (ATD) Certification

Core Competencies

• Communication Skills: Ability to communicate complex marketing concepts in a simple, accessible way
• Interpersonal Skills: Strong collaboration skills to work with cross-functional teams and respond to evolving programme needs
• Presentation and Delivery Skills: Ability to confidently deliver engaging, clear, and structured workshops, incorporating interactive techniques to enhance participant understanding and engagement.
• Technical Proficiency: In-depth knowledge and ability to demonstrate the use of tools like Google Analytics, Merchant Center, and AI-driven advertising tools

Conditions of work

Location: Trainers are required to deliver in-person workshops in Johannesburg or Pretoria, South Africa.

Schedule: The training programme spans 5 consecutive weeks, with sessions delivered during standard business hours (specific days to be confirmed). Each cohort will consist of approx. 15 SMEs (Small and Medium-sized Enterprises), targeting business owners, managers, and key decision-makers looking to enhance their digital marketing expertise, customer engagement strategies, and business productivity through technology.

Trainers will guide participants in creating tailored digital marketing roadmaps, launch multi-channel campaigns, analyse performance metrics, and integrate digital tools into their business operations. The role requires facilitating hands-on workshops, aligning with the programme’s structured learning outcomes, and equipping SMEs with actionable skills to achieve measurable business growth.

Submission requirements

To apply for the role of Digital Marketing Trainer, please complete the following steps:

1. Submit Your CV: Include relevant professional experience, qualifications, and certifications, particularly in digital marketing and training delivery.

2. Create and Submit a Short Video (10 minutes total max) - include:

Introduction: Provide a brief introduction of yourself, including your background, expertise, and why you are interested in this role.

Workshop Delivery: Demonstrate your training style by delivering a concise lesson on a digital marketing related topic. Ensure your video showcases your ability to present clearly, engage learners, and deliver actionable insights. Feel free to use a short deck for this.

Submission Deadline:

• All materials must be submitted by Monday, 14 April 2025.
• Selection Process: Shortlisted candidates will be invited to attend an interview shortly after if successful.