Digital Marketer and Graphic Designer

Headhunters; Gqeberha; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A prominent brand in the Retail Industry is looking for an experienced Digital Marketer and Graphic Designer to join their team in Port Elizabeth. The role requires at least 3 years of experience in digital marketing and a degree in marketing or a related field. Responsibilities include managing social media presence, executing digital marketing campaigns, and optimizing website content. Strong analytical skills and knowledge of marketing trends are essential. Competitive salary and benefits package offered.

Qualifications

• Minimum 3 years proven working experience in Digital Marketing.
• Strong analytical and data-driven thinking.
• Up-to-date with online marketing trends and best practices.

Responsibilities

• Design, build, maintain and grow social media presence across all channels.
• Plan and execute all digital marketing campaigns.
• Assist in maintaining and updating the website.

Skills

Digital Marketing

Graphic Design

Analytical Thinking

Social Media Management

SEO/SEM

Content Creation

Project Management

Education

Degree in Marketing or related field

Tools

Google Analytics

Canva

Mail Chimp

Job description

Our Client, a prominent brand in the Retail Industry, is seeking to employ an experienced Digital Marketer and Graphic Designer, to their team based in Port Elizabeth.

Requirements

• Degree in Marketing or related field.
• Minimum 3 years proven working experience in Digital Marketing.
• Experience identifying target audiences and devising digital campaigns.
• Experience optimising landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Knowledge of website analytics tools.
• Experience setting up and optimising Google Adwords campaigns.
• Working knowledge of HTML, CSS, WordPress and JavaScript advantageous.
• Microsoft Office with strong Excel skills.
• Strong analytical and data-driven thinking.
• Project management experience.
• Up-to-date with online marketing trends and best practices.

Responsibilities, but not limited to

Social Media and Business Networking Platforms

• Design, build, maintain and grow social media presence across all channels
• Facebook
• Instagram
• Threads
• TikTok
• LinkedIn

Digital Marketing

• Plan and execute all digital marketing, including SEO / SEM, Web-Analytics & Conversion Optimization marketing database, email, social media, website and display advertising campaigns.
• Content Creation – produce written copy, graphics via Canva and the like, and short form video content.
• Google Ads and Facebook Ads.
• Marketing Automation using platforms like Mail Chimp and Everlytic.
• Run A/B testing.
• SMS Marketing.
• Liaise with the external Marketing Company for web development.
• Data Analytics using tools like Google Analytics to interpret traffic, conversion rates and ROI.

AI and Automation

• Familiar with technical mastery of AI tools.
• Create content via AI.

Online Stores

• Assist in maintaining and updating the website.
• Track and record website statistics.
• Upload product data.
• Upload images.
• Upload updated stock quantities.
• Create sales and promotions.
• Write blogs.
• Electronic newsletters.
• Create and add banners.
• Manage incoming orders.
• Communicate with customers who log online queries.
• Ensure customer information cards are completed and captured into a database.
• Marketing opportunities through payment gateways.

Retail Stores

• Build positive relationships with Retail Store Managers.
• Draw up an annual rolling marketing plan.
• Ensure signage and marketing communication are ready before campaign launches.
• Liaise with Retail Store Managers regarding in-store campaign setup.
• Loyalty program management.

Retail Centre Management – Marketing

• Ensure maximum exposure in malls.
• Communicate with Mall Marketing Managers.
• Understand marketing plans and opportunities.
• Negotiate exposure for retail stores.
• Physical visits to malls, especially Port Elizabeth.
• Build working relationships with Mall Marketing Managers.

Wholesale Customers

• Supply product images to wholesale customers.
• Create promotional and campaign content for wholesale customers.

Graphic Design

• Design graphic content for social media platforms.
• Create videos for in-store displays.
• Edit and resize images.
• Design in-store signage.
• Design hanging labels.
• Manage and update the digital catalogue.

Lifestyle Photoshoots

• Liaise with in-house photographer.
• Develop lifestyle photo and video concepts.

Product Information Videos

• Create video content for YouTube, TikTok and similar platforms.
• Create lifestyle orientated videos using AI or Creative Cloud.

Radio Stations

• Build relationships with radio account managers.
• Participate in radio ad creation process.
• Control promotions with radio stations.

Influencer Marketing

• Identify influencer marketing opportunities.
• Participate in negotiations.

Budgeting

• Manage approved campaign budgets.
• Maximise return on investment.

Strategy

• Brainstorm growth strategies.
• Drive traffic and conversion through content marketing.
• Measure and report digital marketing performance.
• Identify trends and insights.
• Plan, execute and measure experiments and conversion tests.

Please note that should you not receive a response within 2 weeks of applying, you may consider your application unsuccessful.