Digital Creative Copywriter

Ackermans; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading retail company in Cape Town is looking for a Digital Creative Copywriter to craft engaging narratives. Responsibilities include developing compelling marketing content and ensuring brand consistency across platforms. The ideal candidate will have 3-5 years of experience in digital communication, excellent copywriting skills, and a background in the retail or fashion industry. This position offers a dynamic work environment focused on customer engagement.

Qualifications

• 3-5 years’ proven experience working as a copywriter across a range of digital communication platforms.
• Proven track record of crafting and executing compelling and impactful messaging with a customer-centric approach.
• Experience working in a marketing or advertising agency environment.

Responsibilities

• Develop creative, engaging, and persuasive copy for campaigns.
• Ensure consistency in brand tone and messaging.
• Collaborate with Marketing team to personalize marketing content based on customer preferences.
• Analyze and optimize marketing content based on customer engagement feedback.

Skills

Excellent copywriting and writing skills

Meticulous eye for detail

Creative thinking

Advanced written and verbal communication skills

Proficient in MS-Office Suite

Excellent planning and time management skills

Strong multi-tasking skills

Solutions and deadline-driven

Education

Bachelor’s degree / diploma in copywriting, journalism, marketing, communications or a related field

A Grade 12 Certificate/Matric

Tools

MS-Office Suite

Job description

Overview

We’re seeking a dynamic Digital Creative Copywriter to join our team to craft compelling and engaging messaging and narratives that resonate with the Ackermans customer, align with the brand and take digital channel and platform considerations into account.

The copywriter will collaborate closely with relevant marketing team members to ensure, consistent, effective and impactful brand messaging is executed in a way that drives brand affinity, customer engagement and loyalty across multiple customer touchpoints.

KEY RESPONSIBILITIES

1. Compelling Marketing Content:
   • Develop creative, engaging, and persuasive copy for campaigns that resonate with the Ackermans customer.
2. Maintain Brand:
   • Ensure consistency in brand tone and messaging across all marketing material and customer touchpoints
   • Collaborate with Marketing team to ensure brand messaging is cohesive and effective
   • Ensure all copy is grammatically correct, error-free and on brand
3. Segmentation and Personalization:
   • Collaborate with Marketing team to segment the customer database effectively and personalize marketing content based on the Ackermans customer preferences for maximum impact.
4. Optimization:
   • Analyze and optimize marketing content and strategies based on customer engagement/feedback
   • Keep up to date with industry trends, competitor activity and customer behaviour to inform marketing content and messaging

JOB RELATED KNOWLEDGE AND SKILLS REQUIRED

Knowledge:

• Knowledge of the retail/fashion industry is a strong advantage
• Knowledge of conversion focused content, sales funnels and consumer psychology.
• Understanding of direct marketing principles, digital advertising and content performance

Skills:

• Excellent copywriting and writing skills with the ability to craft impactful and distinctive brand narratives.
• A meticulous eye for detail, grammar and proofreading skills ensuring brand consistency and quality in all materials and output
• Ability to write in a clear, engaging and persuasive style that aligns with brand positioning and tone-of-voice.
• Advanced written and verbal communication skills – strong storytelling ability
• A good command of the English language
• Creative thinking and ability to generate ideas for campaigns that drive engagement and conversion
• Proficient in MS-Office Suite
• Excellent planning and time management skills
• Excellent organizational skills
• Strong multi-tasking skills (ability to work on more than one brief)
• Solutions and deadline-driven
• Write, proofread and edit accurate, concise and highly readable content
• Generate creative ideas, coupled with sound editorial judgement
• Be resilient and work well in a fast-paced dynamic environment
• Be proactive and show initiative
• Work effectively independently as well as part of a team

QUALIFICATIONS

• A Grade 12 Certificate/Matric
• Bachelor’s degree / diploma in copywriting, journalism, marketing, communications or a related field

EXPERIENCE

• 3-5 years’ proven experience working as a copywriter across a range of digital communication platforms.
• Proven track record of crafting and executing compelling and impactful messaging with a customer-centric approach
• Experience working in a marketing or advertising agency environment.

Preferred

• Experience within the retail/fashion industry preferred
• 1+ years of experience actively involved in the brand messaging for a large consumer or business facing brand