Digital Campaign Co-ordinator

SavageOne Pty Ltd; Durban; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading digital agency is seeking a Digital Campaign Co-ordinator to support campaign operations and execution. The ideal candidate will have experience in digital marketing, excellent analytical and writing skills, and the ability to improve client engagement through effective campaign management. This role offers a salary of R18,000 per month and involves collaboration with creative teams and clients to drive successful outcomes. Experience with Google Analytics and WordPress is preferred.

Benefits

Compulsory provident fund with Alexander Forbes (15% of CTC)

Optional medical aid affiliated with Discovery

Qualifications

• 2 to 3 years hands-on experience in digital marketing & campaign management.
• Basic technical knowledge of HTML and web publishing.
• Knowledge of Search Engine Optimization and web traffic metrics.

Responsibilities

• Plan and execute digital campaigns across various platforms.
• Manage relationships with internal and external stakeholders.
• Monitor and report campaign performance to improve efficiency.

Skills

Analytical skills

Negotiation

Customer centricity

Critical thinking

Excellent writing skills in English

Problem solving skills

Stress tolerance

Time-management skills

Education

BA/BCom tertiary degree or equivalent

Tools

Google Analytics

WordPress

Jira

PowerBI

Job description

R 18,000.00 - 18,000.00 (South African Rand)

About the job Digital Campaign Co-ordinator

CORE PURPOSE OF THE JOB

To offer support to the digital team in ensuring the co-ordination & delivery of all key platform & campaign performance measures & indicators on time and in full.

PRINCIPLE DELIVERABLES

Campaign Operations & Digital Execution

• Planning campaigns across all technologies for seamless execution.
• Creating & ideating digital campaigns for clients with digital team.
• To offer support to the digital team with respect to all business unit platforms and technology to do with campaign execution requirements.
• Responsible for all campaign execution & set up.
• Delivering user journeys & workflows for all campaigns.
• Work with 3rdparty suppliers for all campaign deliverables.
• Manage & traffic workflow of campaigns from start to completion (design to implementation).
• Support on platforms, including testing and working with 3rd party support teams to get the campaign job done.
• Reporting on all campaigns.

Campaign Execution

• Ensure briefing process to creative is streamline, digital, accessible and accurate.
• Assist the digital team with all digital campaign & client initiatives to ensure seamless consumer engagement, client brand consistency and a positive customer experience across all digital platforms.
• In conjunction with the Digital Designer & implementation co-ordinator, deliver campaign & content assets that are accurate, timely, high-quality and conforms to the group and digital business unit style.
• Deliver client campaigns that drive revenue-driven results. Show the results.
• Identify opportunities to increase the scale across digital services to maximise revenue and profitably. Constantly look for improvements.

Maintaining Customer/Client Relationships

• Develop and manage relationships with various internal & external stakeholders.
• Maintain proper communication channels within the organisation working with the Digital Account Executives, Digital Projects, Technical and Implementation to ensure seamless campaign operations & executions.

Project Management

• Work closely with key stakeholders in different internal and client campaign projects to meet overall project deliverables on time and within budget.
• Build project plans with internal stakeholders for client projects.
• Assist the Digital Project Manager to see projects from start to finish and close out on all projects.

COMPETENCIES REQUIRED

Knowledge/Experience

• BA/BCom tertiary degree or equivalent and in relevant field.
• 2 to 3 years hands on experience in digital marketing & campaign management.
• Basic technical knowledge of HTML and web publishing.
• Knowledge of Search Engine Optimization, web traffic metrics & Google Analytics.
• Experience with WordPress, Google analytics, and all social media channels.
• Experience with user journey mapping tools and workflow management & configuration.

Skills & Behaviour

• Ability to analyse and present content and digital performance
• Judgment and decision making
• Customer centricity
• Commercial thinking
• Work well and smart under pressure
• Technology literate and digitally savvy
• Excellent writing skills in English
• Critical thinking and problem solving skills
• Stress tolerance
• Negotiation and presentation skills
• Delegation
• Conflict management
• Analytical skills
• Results and goal orientated
• Ethical
• Good organizational and time-management skills

The candidate will work in an open plan office environment. The candidate will interact on a front-line basis with other employees in the department and as well as with the client.

Monday to Friday 08h00 - 17h00.

KPIs Performance Criteria:

(Platform and Process Driven)

• Platforms include: SmartPack, SmartPOS, uWINa, InfoBip.
• Process Platforms: Jira (incl. Support & Service Desk), Google Analytics & PowerBI.

Stakeholders: Management, Digital Solutions employees, 3rd parties.

• Campaign Execution: Ability to seamlessly execute campaigns from brief to completion.
• Value Add to processes: Briefing, trafficking workflow & overall team communication
• Fixed time campaign projects
• Process improvements across all platforms (ways of working).
• Relationships and communication: Internal & External.

Internal relationships & communication to be motivating & positive at all times!

External relationships & communication to be factual, clear and effective.

• Risk management: Ensure risk mitigation on all campaign initiatives.
• Customer orientation & communication: communicate effectively to all clients.
• Maximise revenue & profitability on all campaigns.
• Dynamic reporting.

Salary is Cost to Company:

• Compulsory provident fund with Alexander Forbes, set at 15% of CTC.
• Medical aid is optional, but we are affiliated with Discovery medical aid.