Digital & eCommerce Manager

Humankind; Gauteng; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading skincare company is seeking a Digital & eCommerce Manager responsible for driving online growth and brand engagement through strategic digital marketing initiatives. You will manage digital campaigns, optimize the eCommerce platform, and coordinate with teams to execute effective strategies. The ideal candidate should have over 5 years of experience in digital marketing, particularly in the beauty industry, and strong skills in SEO, PPC, and CRM tools. This full-time role is based in Gauteng, South Africa.

Qualifications

• 5+ years of relevant experience in digital marketing.
• Experience in the beauty industry is advantageous.
• Experience managing eCommerce platforms, social media channels, and CRM systems.

Responsibilities

• Develop and implement integrated digital marketing strategies.
• Manage digital agencies and oversee performance marketing.
• Optimize the eCommerce website and ensure effective execution of campaigns.

Skills

SEO

PPC

Social Media

Email Marketing

Display Advertising

Marketing Automation

CRM Tools

Web Analytics

CMS Tools

Project Management

Communication

Creative Eye

Influencer Marketing

Education

Bachelor’s degree or Diploma in Marketing, Digital Marketing, or Communications

Tools

Klaviyo

Mailchimp

Job description

Digital & eCommerce Manager is responsible for driving online growth and brand engagement through strategic digital marketing and eCommerce initiatives. This role manages digital campaigns, optimizes the eCommerce platform, and coordinates with internal teams and external agencies to ensure effective execution across paid media, SEO, content, and CRM. The manager also leads performance marketing, loyalty programs, and influencer strategies to maximize customer engagement, conversions, and lifetime value.

Key Responsibilities

• Develop and implement integrated digital marketing strategies in collaboration with leadership.
• Manage digital agencies ensuring adherence to brand guidelines, timelines, KPIs, and budgets.
• Oversee paid media, SEO, content marketing, and customer relationship management (CRM).
• Lead performance marketing initiatives to drive engagement and conversions.
• Maintain a digital campaign calendar aligned with commercial and promotional cycles.
• Execute multi-channel campaigns across email, social, search, display, and website channels.
• Conduct A/B testing and use analytics to optimize campaign effectiveness.
• Optimize the eCommerce website focusing on UX/UI conversion rates and customer journey.
• Support influencer and content strategy for paid media campaigns.
• Implement loyalty and retention programs to increase customer lifetime value.
• Track and report on digital KPIs, ROI, and competitor activity.
• Ensure budget compliance and monitor agency billing.
• Coordinate website updates, pricing changes, and eCommerce sampling programs.
• Collaborate cross-functionally with Sales, Marketing, and Education teams.

Knowledge and Skills

• Strong understanding of digital marketing channels: SEO, PPC, social media, email, and display advertising.
• Proficient in marketing automation and CRM tools (e.g. Klaviyo, Mailchimp).
• Experienced with web analytics and eCommerce platforms.
• Familiar with CMS tools and ERP systems.
• Skilled in MS Office and project management.
• Commercially astute with excellent communication, negotiation, and stakeholder management skills.
• Creative eye with the ability to maintain premium brand aesthetics.
• Knowledge of the South African skincare and online market.
• Experience in influencer and affiliate marketing.

Qualifications and Experience

• Bachelor’s degree or Diploma in Marketing, Digital Marketing, or Communications.
• 35 years of relevant experience.
• Experience in the beauty industry is advantageous.
• Category management experience is a plus.
• Experience managing eCommerce platforms, social media channels, and CRM systems.

Required Experience: Manager

Key Skills:

• User Interface
• Competitive Analysis
• New Technologies
• Business developments
• Communication
• Content Management System
• Market Research
• Internet
• YouTube
• Digital Assets
• Digital strategy
• Social Channels
• Digital Forensics
• A/B Testing
• Analytics

Employment Type: Full-Time

Experience: years

Vacancy: 1