Data Insights Analyst – Marketing & Communications job – Market related salary – Johannesburg, [...]

Initiate International; Johannesburg; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A leading data insights firm in Johannesburg seeks a Data Insights Analyst to transform data into actionable insights. You will support sales and marketing efforts by providing data analyses and reporting. Ideal candidates have 1-2 years of experience, strong analytical skills, and proficiency in Microsoft Office. The role offers benefits including 28 days holiday and private health care.

Benefits

28 Days Holiday

Private Health Care

Early Finish Fridays: 3pm

Qualifications

• 1-2 years in a data, analytics, or reporting role.
• Meticulous attention to detail with strong communication skills.
• Ability to produce written reports from data analyses.

Responsibilities

• Master tools like Bombora and Automata for insights.
• Provide proactive insights to Sales and Customer Success Managers.
• Support campaign activation and reporting based on audience insights.

Skills

Detail-oriented

Communication skills

Analytical mindset

Problem-solving

Tech savvy

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Overview

Are you passionate about transforming data into actionable insights? Do you thrive in a fast-paced environment where your contributions make a meaningful impact? We’re looking for a talented individual to join our team specializing in Lead Generation as a Data Insights Analyst in Johannesburg. In this role, you’ll play a crucial part in delivering data-driven insights to support the growth of our clients’ businesses.

Responsibilities

• Master Cutting-Edge Tools: Become a Super user of Bombora, Automata, and IFP insights, unlocking their functionalities
• Sales Support: Provide proactive insights and recommendations to Sales and Customer Success Managers, supporting the growth of Tier 1 clients and agencies in the US and UK
• Strategic Collaboration: Work closely with the Commercial Planning team to ensure campaigns are strategically focused and deliverable based on audience insights
• Campaign Activation: Support campaign activation by creating and exporting Bombora audience segments for content syndication, programmatic, and paid social campaigns
• End-of-Campaign Reporting: Assist with End-of-Campaign reporting, particularly when employing an Account-Based Approach (ABA), showcasing the impact of campaign activities across Target Account Lists (TALs)
• Trend Analysis: Make recommendations on next steps / future activity based on results and shifting trends in the market
• Enhanced Reporting: Supplement reports with additional insights around competitors, audience, and content

Requirements

• Experience: 1-2 years in a data, analytics, or reporting role
• Communication Skills: Meticulous attention to detail combined with strong written and oral communication skills
• Reporting Expertise: Ability to communicate insights and results of data analyses by producing written reports
• Detail-Oriented: Very detail-oriented and logical thinker
• Tech Savvy: Highly proficient in Microsoft Office, especially Excel and PowerPoint
• Analytical Mindset: Analytically minded with a passion for data, trends, and insights
• Quick Learner: Strong interest and ability to quickly learn new tools and platforms
• Problem-Solving Enthusiast: Enjoys problem-solving and finding new solutions to drive innovation
• Well-Organized: Thrives in a fast-paced, high-volume work environment

Benefits

• 28 Days Holiday
• Private Health Care
• Early Finish Fridays: 3pm

If you’re ready to join a dynamic team and make a significant impact with your data insights, apply now and take the next step in your career as a Data Insights Analyst. Please send your CV through to [e-mail] today! If you do not receive any feedback within 7 days of your application, please be advised that you were not successful in making the shortlist.