Data & Audience Insights Analyst

Sony Pictures; Gauteng; On-site; ZAR 350 000 - 500 000; Full time

Job summary

A prominent media company in South Africa is seeking a Data Analyst/Research Analyst to develop actionable insights by analyzing consumer data. The role involves independent analysis of audience data, building insight reports, and collaborating with various teams. The ideal candidate has a strong background in data analytics, excellent communication skills, and proficiency in tools like Excel and Power BI. This position offers an opportunity to influence content development and marketing strategies.

Qualifications

• 5-6 years of experience in consumer insights or data analytics.
• Experience with both qualitative and quantitative research methodologies.
• Deep understanding of television and digital audience measurement systems.

Responsibilities

• Independently analyse audience data to uncover viewing patterns.
• Build insight reports translating complex data into actionable narratives.
• Monitor emerging content trends and provide timely recommendations.

Skills

Analytical thinking

Data storytelling

Collaboration

Segmentation analysis

Proficiency in data tools (Excel, Power BI, Tableau)

Education

Bachelor’s or Master’s degree in Statistics or related field

Tools

Excel

Power BI

Tableau

Python

Job description

A prominent media company in South Africa is seeking a Data Analyst/Research Analyst to develop actionable insights by analyzing consumer data. The role involves independent analysis of audience data, building insight reports, and collaborating with various teams. The ideal candidate has a strong background in data analytics, excellent communication skills, and proficiency in tools like Excel and Power BI. This position offers an opportunity to influence content development and marketing strategies.