Customer Value Management: Campaign Specialist

Tracker South Africa; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading technology solutions provider is looking for a Campaign Specialist in Johannesburg to perform detailed analysis of customer value management campaigns. The role requires candidates with a National Diploma in Call Centre or Marketing Management and 3–5 years experience in customer engagement and campaign analysis. Key responsibilities include developing strategic plans and training teams for operational efficiency. The position offers market-related remuneration along with benefits like medical aid and provident fund.

Benefits

Medical Aid

Provident Fund

Qualifications

• Minimum of 3–5 years of Contact Centre experience in revenue-generating environments.
• Experience in campaign performance analysis and forecasting.
• Solid understanding of Tracker systems will be advantageous.

Responsibilities

• Conduct performance analysis for CVM campaigns across the customer lifecycle.
• Develop strategic plans and accurate forecasts for campaigns.
• Drive operational efficiency by analyzing subscriber data.

Skills

Call Centre Management

Marketing Management

Analytical Skills

Financial Insights

Training Skills

Data Analysis

Communication Skills

Education

National Diploma in Call Centre Management or Marketing Management

NQF level 6 qualification

Tools

Excel

QlikSense

Job description

Customer Value Management: Campaign Specialist

Listing status: Under Review

Apply by: 9 May ****

Job category: Call Centre and Telesales

Location: Gauteng

Contract: Permanent

Remuneration: Market Related

EE position: Yes

Introduction: Since ****, we've used data to understand people and their needs, in order to develop technology and services that help them look after their families, homes, cars and businesses.

Responsibilities

• Campaign Performance & Analysis: Conduct in-depth performance analysis to support the design, execution, and measurement of CVM campaigns across the customer lifecycle.
• Campaign Planning & Forecasting: Develop strategic plans and accurate forecasts for CVM campaigns and promotional offers.
• Operational & Strategic Support: Drive operational efficiency and informed decision‑making by analysing subscriber data, creating business cases, and conducting financial assessments.
• System & Process Training: Train outsourced contact centres and internal teams on Tracker systems, campaign nuances, and best practices to ensure seamless execution and scalability.
• Training & Documentation: Document standard operating procedures (SOPs) and best practices for scalability; provide ongoing support and coaching to enhance operational efficiency.
• Campaign Management & Performance: Design, plan and segment campaigns; track and optimise performance to ensure consultants meet targets; conduct performance analysis to improve CVM campaigns; develop detailed plans and accurate forecasts for campaigns and promotions.
• Stakeholder & Process Alignment: Liaise with Finance, Marketing, BI, and Operations to align strategies; identify gaps in operational workflows to enhance efficiency; act as the primary contact for system‑related queries, troubleshooting and processes.
• Subscriber Analysis: Perform subscriber analysis and create business cases to support strategic decisions; engage in churn forum discussions.
• ARPU Enhancement: Identify ARPU enhancement opportunities through data analysis; track and report on CVM campaigns to manage the customer lifecycle.
• Business Case Development: Present data‑driven business case propositions for campaign optimisation; implement strategies to enhance customer value, customer experience and retention.

Qualifications

• National Diploma in Call Centre Management, Marketing Management or a related field.
• NQF level 6 qualification.
• FAIS and/or RE5 advantageous.
• Minimum of 3 – 5 years of Contact Centre experience in commercial operations / revenue‑generating environments and customer engagement initiatives, leveraging data‑driven insights for decision‑making.
• Experience in campaign performance analysis and forecasting.
• Background in training teams on systems and processes, ensuring operational efficiency and scalability.
• Track record demonstrating strong analytical, operational and business strategy skills.
• Track record demonstrating proficiency in working with large datasets using tools such as advanced Excel and QlikSense.
• Track record demonstrating ability to communicate findings effectively, both verbally and visually.
• Track record demonstrating ability to analyse qualitative and quantitative data and use that data to develop an understanding of market and consumer behaviour to recommend an appropriate treatment plan.
• Excellent understanding of Tracker systems, products and processes will be advantageous.
• Solid business acumen and financial insights.
• Ability to work under pressure.
• Ability to work independently.
• Logical & methodical attention to detail.
• Outstanding analytical skills.
• Ability to influence diverse teams.
• High degree of emotional intelligence.
• Good judgment, diplomacy and tact.

Benefits

Medical Aid & Provident Fund

Employment Equity Statement

TRACKER IS COMMITTED TO EMPLOYMENT EQUITY IN THE WORKPLACE

Application Note

Please Note: If you are not contacted within 4 weeks, consider your application unsuccessful.