CRM Specialist

Webwiser; Wes-Kaap; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A dynamic digital marketing agency in South Africa is seeking a CRM Specialist. This role involves leading customer communication strategies across various platforms, managing campaign calendars, and leveraging customer data to enhance engagement. Ideal candidates will have over 1 year of experience in CRM or digital marketing with skills in WordPress and Shopify. This position offers a creative and supportive working environment with opportunities for professional growth.

Benefits

Supportive culture-first environment

Opportunities for learning and growth

Qualifications

• 1+ years of experience in CRM, email marketing, or digital marketing.
• Project management experience with strong organizational skills.
• Strong understanding of customer journeys and CRM best practices.

Responsibilities

• Lead CRM activities across email, SMS, WhatsApp, and push notifications.
• Build and manage CRM calendars for campaigns and promotions.
• Leverage customer data to create audience segments for engagement.
• Track KPIs to refine strategy based on performance insights.
• Collaborate with teams to align CRM touchpoints with campaigns.
• Maintain and troubleshoot CRM tools and setups.

Tools

WordPress

Shopify

HTML

CSS

Job description

About WBWR

At WBWR, we're not just a digital experience and e-commerce marketing agency – we're trailblazers in redefining online success. We're on a mission to empower brands and businesses with unparalleled digital strategies that transcend boundaries and elevate customer experiences to new heights.

About the Role

We’re looking for a CRM Specialist who can blend performance, creativity, and precision to deliver engaging customer communications. From email and SMS to push notifications and WhatsApp, you’ll manage the full CRM lifecycle—ensuring the right message reaches the right audience at the right time.

This role is perfect for someone who enjoys balancing content planning with data-driven insights, and who can take ownership of CRM operations from campaign scheduling to reporting. You’ll work closely with creative, insights, and digital teams to build brand loyalty and drive measurable results.

What You’ll Do

• Plan & Execute Campaigns: Lead CRM activities across email, SMS, WhatsApp, and push notifications.
• Content Calendar Management: Build and manage CRM calendars to ensure timely communications around launches, campaigns, and promotions.
• Segmentation & Targeting: Leverage customer data to create audience segments that drive personalization and engagement.
• Optimize Performance: Track KPIs such as open rates, click-through rates, and conversions—using insights to refine strategy.
• Cross-Team Collaboration: Work with content, design, and digital marketing teams to align CRM touchpoints with broader campaigns.
• Technical CRM Ops: Maintain and troubleshoot CRM tools, ensuring accurate setup of templates, automations, and integrations.

What You Need to Bring

• 1+ years of experience in CRM, email marketing, or digital marketing—ideally within an e-commerce or agency environment.
• Project management experience—strong organizational skills and ability to juggle multiple campaigns.
• Technical exposure to platforms such as WordPress, Shopify, HTML, and CSS.
• Strong understanding of customer journeys, lifecycle marketing, and CRM best practices.
• Analytical mindset with the ability to translate insights into actionable strategies.

Bonus Points If You Have

• Hands-on experience with tools like Klaviyo, Netcore, or equivalent ESPs.
• Exposure to omnichannel CRM strategies and automation workflows.
• Background working with high-end, lifestyle, or direct-to-consumer brands.
• Basic copywriting or email design skills.

Why WBWR

• Work with some of the most exciting names in retail, fashion, and lifestyle.
• Be part of a team that values both creativity and performance.
• Take ownership of CRM operations with real visibility and impact.
• Enjoy a supportive, culture-first environment with room to learn and grow.