Content Manager

Exclusively Remote; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A remote marketing agency is seeking a Content Marketing Specialist to produce high-quality thought leadership content for a US-based client. Responsibilities include developing strategic content like blogs and case studies, conducting research for insights, and maintaining a consistent brand voice. Ideal candidates will have a Bachelor's degree in Marketing or related field and 3+ years of B2B content marketing experience, preferably in a technical or high-growth environment.

Qualifications

• 3+ years of B2B content marketing experience, preferably in a technical, financial, or high-growth environment.
• Experience in SaaS, Venture Capital, BPO, or BPaaS.
• Familiarity with FinTech or Big 4 public accounting.

Responsibilities

• Develop and write high-impact thought leadership content.
• Conduct research and interviews to extract client stories.
• Optimize content for search visibility.

Skills

Content Writing

SEO Optimization

Research

B2B Marketing

Education

Bachelor's degree in Marketing, Communications, Journalism or related field

Tools

HubSpot

SEO research & optimization tools

Job description

Content Marketing Specialist (Remote US Client)

Reports To: Digital Marketing Strategist
Department: Client Delivery
Employment Type: Full-Time, Remote
Engagement: Long-Term (Internal)

Role Summary

The Content Marketing Specialist is responsible for producing high-quality thought leadership content that supports B2B marketing and revenue growth. This role focuses on developing strategic, value-driven content including case studies, blogs, and whitepapers to drive brand authority, lead generation, and client retention for a US-based internal client.

Core Responsibilities

• Develop and write high-impact thought leadership content such as case studies, whitepapers, blogs, and long-form articles.
• Conduct research and interviews to extract client stories and industry insights.
• Ensure content aligns with brand positioning, SEO best practices, and overall marketing strategy.
• Work closely with the Digital Marketing Strategist to plan and deliver content that supports campaign objectives and pipeline generation.
• Maintain consistent brand voice across all content formats.
• Optimize content for search visibility using SEO tools and keyword research.
• Track content performance and make data-driven recommendations for improvement.

Minimum Qualifications

• Bachelors degree in Marketing, Communications, Journalism, or a related field.

Relevant Experience (Highly Advantageous)

Experience in one or more of the following sectors or environments:

• SaaS, Venture Capital, BPO, or BPaaS
• FinTech or Big 4 public accounting
• Investment Banking or AI/ML-driven technology products
• Previous roles with similar responsibilities and scale in B2B environments

Preferred Qualifications

• 3+ years of B2B content marketing experience, preferably in a technical, financial, or high-growth environment.

Software & Tools

• HubSpot (CRM and marketing workflows)
• SEO research & optimization tools (e.g., SEMrush, Ahrefs, Moz)

Key Performance Indicators (KPIs)

• Deliver 8+ high-quality content pieces per month (mix of blogs, whitepapers, case studies).
• Maintain consistency, accuracy, and brand alignment across all deliverables.
• Support content-driven lead generation goals in collaboration with the marketing team.

Immediate Deliverables

• Launch the initial set of content assets, including priority articles, case studies, and whitepapers.
• Establish a content calendar aligned to campaign and SEO strategies.
• Ensure all content is optimized for search, readability, and audience relevance.