Content Lead

Yoco; Cape Town; On-site; ZAR 300 000 - 500 000; Full time

Job summary

A fintech company located in Cape Town is seeking a dynamic Marketing & Comms professional to amplify its brand narrative and engage with the small business community. The ideal candidate will translate Yoco's brand strategy into compelling content across multiple channels, harnessing merchant stories and insights to foster connections. Applicants should be collaborative storytellers with a knack for crafting content that inspires and engages, while also tracking performance for continuous improvement. Join the team and help shape the future of commerce in South Africa.

Qualifications

• Proven experience developing impactful content strategies.
• Strong grasp of amplification across various channels.
• Editorial or production background with a focus on engaging content.

Responsibilities

• Translate brand strategy into actionable content strategy.
• Identify and capture compelling merchant stories.
• Design and deliver content that captures leads.

Skills

Storytelling

Content strategy development

Data translation into insights

Collaboration

Tools

Asana

Job description

We are Yoco

Who we areYoco was founded in

and we've been breaking down barriers, unlocking economic opportunities and opening commerce for people to thrive ever since.We're the POS and payments provider for over , self-employed, and process over US$3 billion annually.We have ± team members globally, all with a bias for boldness and a passion for simple, progressive solutions.

We believe in uniting different people to solve hard problems, together.Our mission of making society more equal requires a variety of people, with different backgrounds and points of view, to keep building solutions that make life easier for emerging businesses.We're growing fast.

With growth comes compelling challenges

If you're an ambitious problem‑solver, with big ideas, a passion for doing good, bright, grounded and courageous; you're likely to thrive at Yoco.We don't stop pushing.

We break things to rebuild.

We challenge ourselves and each other

We're constantly evolving – and we're doing it fast. Grow With Us.

About the Brand Marketing team

At Yoco, we're guided by our goal to create mental availability for the brand — showing up across the category entry points that matter most to merchants.

We build and protect the distinctive assets that make Yoco recognisable, human, and top of mind when it counts.

We're building a team that knows its purpose, tells real merchant stories in delightfully engaging ways, experiments boldly, scales what works, and moves the whole business in the same direction.

A team defined by its craft, its culture, and its collective drive to do exceptional work.

Let's grow.

About the role

You'll make Yoco's story — and our merchants' stories — famous and impossible to ignore.You'll turn Yoco's brand strategy into powerful, resonant stories that bring our purpose to life.

This role blends creativity, data, and cultural insight to shape how Yoco shows up across every channel — owned, earned, and paid.

You'll transform merchant voices and business insights into content that inspires, educates, and drives belonging within the small business community.

As the bridge between storytelling and strategy, you'll craft narratives that position Yoco as the voice of small business in South Africa.

Responsibilities

• Translate the brand strategy into a clear, actionable content strategy that aligns with brand campaigns and supports brand marketing key results.
• Identify and capture compelling merchant stories that reflect Yoco's purpose and values, with a focus on high‑impact narratives from across South Africa's independent business landscape.
• Extract insights from Yoco's merchant set and translate them into engaging, accessible content that educates, inspires, and positions Yoco as a thought leader.
• Design and deliver content that can capture leads and deepen brand engagement.
• Partner with Events & Community to make exclusive content available for community members amplifying Yoco's presence at events — ensuring event activations are supported by compelling, shareable assets.
• Shape merchant stories and data insights into shareable, PR‑ready content that can be amplified across owned, earned, and paid channels.
• Partner with Organic Social, PR & Partnerships, Events & Community, and Paid Media teams to ensure content is amplified across all channels.
• Track and report on content performance, using insights to optimise future content for greater engagement, reach, and ROI.

Qualifications

You are a natural storyteller with a sharp sense for what connects with people — in culture, community, and commerce.

You thrive on collaboration across, and care deeply about telling authentic stories of independent businesses.

You balance heart and hustle: bold in ideas, disciplined in delivery.

You bring proven experience developing impactful content strategies that drive overall brand or campaign goals.

You have a strong grasp of amplification across owned, earned, and paid channels and you're able to translate data into insights that inspire action.

You have an editorial, writing or production background and you're able to craft content that cuts through — from articles and social posts to video, campaigns, and PR.

You understand production workflows, and you're comfortable managing timelines and stakeholders.

Nice‑to‑Haves

Familiar with or Asana; fintech or SaaS experience beneficial.

Understanding of South African culture and the small‑business landscape.

Portfolio of your work

Portfolio of your work.

The people we're looking for

We're looking for people who want to grow and have a thirst for learning.

And as Yoco grows, we hope they stay with us for the long‑term.

Building solutions for a more equal society is a daunting task — and it's not for everyone.

We never stop pushing, we break things to rebuild, and we challenge ourselves and our teammates.

We start over, we constantly evolve — and we do it fast.

We know that it's just the right kind of meaningful madness for our kind of visionary human.

Company culture

So, who are you? You're someone who resonates with our mission and our values, and you're relentlessly effective in your execution. You're a curious problem‑solver with a passion for doing good.

You're bright, grounded, experimental and bold.

You play open cards and get stuck in.

You're not afraid of change.

You close the loop. At Yoco, we laugh, embrace each other's quirks, and support one another's growth, all while staying authentic.

Apply

If this sounds like your kind of challenge, apply below and come grow with us.

We encourage applicants from diverse backgrounds to apply and ask that you please send your application in English and help us reduce unconscious bias by leaving out your picture, age, address, and other unnecessary information in your CV.

Department Marketing | Role Marketing & Comms | Locations Cape Town (South Africa) | Employment type Full‑time