Consumer Brand Manager (Digital)

Headhunters; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A recruitment agency is seeking a Consumer Brand Manager (Digital) based in Johannesburg. This role involves building brand awareness through innovative marketing campaigns, with a strong digital focus. Ideal candidates should have a degree in Marketing, 3-5 years of experience in brand management, and knowledge of compliance regulations. This position offers an exciting opportunity to drive brand loyalty and market share.

Qualifications

• 3–5 years’ experience in consumer brand management.
• Proven success in launching and growing brands, particularly in digital spaces.
• Portfolio or case studies showcasing execution results are required.
• Knowledge of compliance requirements (SAHPRA, ASA codes) is essential.

Responsibilities

• Develop and implement consumer campaigns across digital, social, and traditional channels.
• Manage digital platforms, content calendars, websites, and social media.
• Enhance the consumer journey with loyalty-building interventions.
• Ensure compliance with SAHPRA and ASA codes.

Skills

Brand management

Digital marketing

Consumer insights

Campaign execution

Compliance understanding

Education

Degree in Marketing, Communications, or Business

Job description

Overview

Our Client, operating in the Pharmaceutical space, is seeking to employ a Consumer Brand Manager (Digital) to their team based in Parktown Johannesburg.

The Consumer Brand Manager is responsible for building consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital, insights, and consumer engagement. This role ensures our client's brands connect with end-users across the entire customer journey while driving brand awareness, loyalty, and market share.

Awesome career opportunity awaits!

Qualifications

• Degree in Marketing, Communications, or Business.
• 3–5 years’ experience in consumer brand management.
• FMCG or OTC industry experience advantageous.
• Proven success in launching and growing brands, particularly in digital spaces.
• Portfolio or case studies showcasing execution results (required).
• Knowledge of compliance requirements (SAHPRA, ASA codes).

Responsibilities

Consumer Marketing Strategy

• Develop and implement consumer campaigns across digital, social, and traditional channels.
• Translate brand strategies into engaging consumer messaging.
• Lead influencer marketing initiatives, PR campaigns, and pharmacy activations.

Digital Marketing & Insights

• Manage digital platforms, content calendars, websites, and social media.
• Execute performance marketing campaigns (SEO, SEM, paid social, programmatic).
• Use analytics, consumer research, and feedback to optimise digital campaigns.

Consumer Engagement

• Map and enhance the consumer journey with loyalty-building interventions.
• Execute retail activations, promotions, and strategic partnerships.
• Develop consumer education materials (leaflets, videos, online content).

Cross-Functional Collaboration

• Align consumer and HCP messaging in collaboration with the Rx Brand Manager.
• Coordinate with agencies, research firms, and creative vendors for campaign execution.

Compliance

• Ensure all consumer marketing activities comply with SAHPRA and ASA codes.

Please note that should you not receive a response within 2 weeks of applying, you may consider your application unsuccessful.