Consumer Brand Manager

Talent Evolution (Pty) Ltd; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading marketing agency in Johannesburg is looking for a Consumer Brand Manager to develop and execute innovative marketing campaigns that strengthen brand equity. The ideal candidate will have 3-5 years in consumer brand management and strong digital marketing skills. Responsibilities include managing consumer engagement and ensuring compliance with marketing standards. This is a full-time role offering a salary of R75 000 – R80 000 per month.

Qualifications

• 3–5 years’ experience in consumer brand management.
• Experience within FMCG or OTC environments is advantageous.
• Proven experience in launching and growing brands within a digital environment.

Responsibilities

• Develop and execute consumer marketing campaigns across various media channels.
• Own and manage digital platforms and content calendars.
• Map the consumer journey for loyalty and engagement.

Skills

Digital marketing

Social media management

Data analysis

Campaign planning

Creative thinking

Education

Degree in Marketing, Communications, Business, or related field

Job description

Consumer Brand Manager job vacancy in Johannesburg.

The Consumer Brand Manager is responsible for building strong consumer‑facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital platforms, consumer insights, and engagement.

The role ensures brands connect with end‑users across the full customer journey, driving brand awareness, loyalty, and market share.

Salary: R75 000 – R80 000 per month.

Key Responsibilities:

• Consumer Marketing Strategy
  • Develop and execute consumer marketing campaigns across digital, social, and traditional media channels.
  • Translate brand strategy into compelling and effective consumer‑facing messaging.
  • Lead influencer marketing initiatives, public relations activities, and retail/pharmacy activations.
• Digital Marketing & Consumer Insights
  • Own and manage digital platforms including social media channels, websites, and content calendars.
  • Plan and execute performance marketing campaigns including SEO, SEM, paid social, and programmatic advertising.
  • Analyse campaign performance using digital analytics, consumer research, and feedback to optimise results.
• Consumer Engagement & Activation
  • Map the consumer journey and identify opportunities to build loyalty and engagement.
  • Execute in‑store activations, promotions, and retail partnerships.
  • Develop consumer education materials such as leaflets, videos, and digital content.
• Cross‑Functional Collaboration
  • Collaborate with internal brand and commercial teams to ensure aligned messaging across consumer and professional audiences.
  • Manage relationships with agencies, research partners, and creative suppliers to ensure effective campaign execution.
• Compliance & Governance
  • Ensure all consumer‑facing marketing activities comply with regulatory and advertising standards, including SAHPRA and ASA codes.

Minimum Requirements:

• Degree in Marketing, Communications, Business, or a related field.
• 3–5 years’ experience in consumer brand management.
• Experience within FMCG or OTC environments is advantageous.
• Proven experience in launching and growing brands within a digital environment.
• Portfolio or case studies demonstrating execution success and measurable results are required.

Skills & Competencies:

• Strong digital marketing and social media management capability.
• Experience with consumer insights, data analysis, and campaign optimisation.
• Ability to manage agencies and external service providers.
• Strong campaign planning and execution skills.
• Creative, data‑driven, adaptable, consumer‑centric, and collaborative working style.