Communication Manager Amstel

The HEINEKEN Company; Johannesburg; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading beverage company in Johannesburg seeks a Senior Marketing Communications Manager to develop and execute strategies that enhance brand presence. The ideal candidate will have over 8 years' experience in marketing communications within the beverage industry and a proven track record of successful campaigns. Responsibilities include strategic planning, media relations, and performance analysis. The role offers a permanent contract and values inclusion and diversity within the workplace.

Qualifications

• 8+ years of experience in marketing communications, preferably in the alcohol or beverage industry.
• Strong understanding of marketing communication principles and best practices.
• Excellent written and verbal communication skills.
• Proven track record of managing successful marketing campaigns.
• Experience with social media management and content creation.
• Strong project management and organizational skills.

Responsibilities

• Develop and implement comprehensive communication strategies aligning to business objectives.
• Oversee creation and maintenance of marketing materials.
• Ensure consistent brand messaging across all channels.
• Coordinate with media representatives to manage inquiries.
• Monitor and evaluate performance of campaigns.

Skills

Strategic Communication Planning

Content Creation

Creativity

Media Relations

Performance Analysis

Project Management

Education

Bachelor’s, Masters or Post-Graduate qualification in Commercial/Marketing

Tools

Digital Marketing Tools

Job description

We Go Places! How about you?
Job Grade:20
Location: Johannesburg
Function: Commerce
Sub Function: Commerce - Marketing - Brand Management
Type of Contract: Permanent
Reference Number: 144213
Closing Date: 01/10/2025

Purpose of the role:

This role involves developing and executing communication strategies that enhance our brand’s presence and engage our target audience effectively.

Key Responsibilities:

• Strategic Communication Planning:Develop and implement comprehensive communication strategies that align with business objectives over a 3 year time horizon aligned to brand demand space.
• Content Creation:Oversee the creation, distribution, and maintenance of marketing materials, including brochures, press releases, website content, and social media posts.
• Creativity: Elevate standards on creativity, for more impact in the campaigns.
• Brand Management:Ensure consistent brand messaging across all communication channels and maintain a strong brand image. Be the guardian of the BIAB positioning
• Media Relations:Coordinate with public relations and media representatives to deliver marketing messages and manage media inquiries.
• Campaign Management:Plan and execute marketing campaigns, including product launches, events, and promotional activities.
• Performance Analysis:Monitor and evaluate the performance of communication programs and campaigns, providing insights and recommendations for improvement.
• Collaboration:Work closely with cross-functional teams, including sales, product development, and creative departments, to ensure cohesive marketing efforts.
• Implementation:Lead execution of multiple projects on the brand calendar, develop brand ideas into multi-platform assets and co-develop
• Budget Management:Manage the marketing communications budget and allocate resources effectively.

Education & Experience:

• A relevant and recognized Bachelor’s, Masters or Post-Graduate qualification in Commercial/Marketing
• 8+ years of experience in marketing communications, preferably in the alcohol or beverage industry.
• Strong understanding of marketing communication principles and best practices.
• Excellent written and verbal communication skills.
• Proven track record of managing successful marketing campaigns.
• Proficiency in digital marketing tools and platforms.
• Experience with social media management and content creation.
• Knowledge of the alcohol industry and its regulatory environment.
• Strong project management and organizational skills.
• Demonstrated experience developing a Big Brand Idea and executing it 360 in a Regional/Global Role. Ability to build a team of teams and demonstrate balance between global Vs local requirements.
• Strong agency management from brief to execution. Able to ensure that creativity thrives through a complex set of stakeholders.

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.