Brand Manager

Watershed Consulting; Johannesburg; On-site; ZAR 300,000 - 500,000; Full time

Job summary

A consulting firm is seeking an experienced Brand Manager in Johannesburg. The role involves developing brand strategies, conducting market research, and managing brand budgets to enhance engagement and monitor performance. Ideal candidates will have a degree in marketing and 3-5 years of relevant experience, with a strong understanding of consumer behavior.

Qualifications

• 3-5 years of brand management experience in traditional and social media.
• Strong understanding of consumer behavior and branding principles.
• High attention to detail and service orientation.

Responsibilities

• Develop and execute brand strategies, positioning, and messaging.
• Conduct market research to analyze consumer trends and competitors.
• Manage brand budgets and create promotional strategies across various media.

Skills

Brand strategy

Market research

Brand performance metrics

Product launches

Graphic design

Product ownership

Education

Bachelor’s degree in marketing, business administration, or related field

Matric (NQF 4)

Job description

Our client invites applications for a Brand Manager from dedicated team players wishing to join their expanding family where they will provide growth exceptional opportunities within the group.

Responsibilities :

• Develop and execute brand strategies, positioning, and messaging.
• Conduct market research to analyze consumer trends and competitors.
• Collaborate with internal teams to align marketing objectives.
• Manage brand budgets and create promotional strategies across various media.
• Implement marketing tactics to boost engagement.
• Monitor brand performance metrics and report to management.
• Maintain consistency with brand guidelines and corporate identity.
• Build relationships with stakeholders including agencies and vendors.
• Coordinate product launches and events.

Qualifications :

• Matric (NQF 4)
• Bachelor’s degree in marketing, business administration, or related field.
• 3-5 years of brand management experience in traditional and social media.
• Strong understanding of consumer behavior and branding principles.
• High attention to detail and service orientation.
• Excellent analytical, problem-solving skills, and creativity with strategic thinking.
• Skillset Required : brand strategy, market research, brand performance metrics, product launches, graphic design, product ownership

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Brand Manager • Johannesburg, Gauteng, South Africa