Brand Manager

O'Brien Recruitment; Cape Town; On-site; ZAR 800,000 - 1,100,000; Full time

Job summary

A leading recruitment agency in South Africa is seeking an experienced Senior Brand Manager to drive brand storytelling across online and physical environments. This dynamic role involves owning brand and content strategies, developing marketing materials across various channels, and leading performance reporting. The ideal candidate should have over 5 years of experience in marketing, strong analytical skills, and the ability to work collaboratively with diverse teams.

Qualifications

• 5+ years in a marketing, content, or brand role, ideally in e-commerce and physical retail.
• Confidence and clarity in presenting to C-suite stakeholders.
• Experience managing or mentoring a team.

Responsibilities

• Own and execute brand and content strategies for digital and physical stores.
• Develop compelling marketing content across multiple touch points.
• Manage content calendars and publishing workflows.

Skills

Omnichannel marketing principles

Analytical capabilities

Brand building

Leadership skills

Stakeholder communication

Education

Bachelor’s degree in Marketing, Communications, or Business

Job description

Overview

ROLE OVERVIEW

We are seeking a dynamic, creative Senior Brand Manager to shape and execute our brand storytelling across both our online and physical store environments. You will lead multi-channel brand and content strategies that elevate our brand, drive traffic, and deliver halo impact to revenue, with distinct consideration for the unique dynamics of e-commerce and brick-and-mortar retail.

This is a highly cross-functional role, requiring strong collaboration with Marketing, CRM, Design, Retail Ops, and Buying to ensure a cohesive customer experience across all platforms.

Responsibilities

• Own and execute brand and content strategies that drive awareness, engagement, and customer affinity across both our digital and physical store network.
• Develop compelling marketing content across touch points — including in-store screens, POS, windows, and activation, as well as shopfront, email, WhatsApp, push, organic social, and direct channels.
• Partner with retail and merchandising teams to translate campaign messaging into store-level communications, ensuring consistency from online to offline.
• Curate and execute editorial and retail campaigns that reflect brand values, current trends, and customer insights — flexing between national moments, seasonal drops, and brand collaborations.
• Own and build a master communications schedule — a real-time registry of every customer-facing message, across all channels and stores.
• Manage content calendars, publishing workflows, and resource planning to ensure smooth execution and maximum campaign reach.
• Lead development of brand tracking mechanisms (e.g., brand watch via 3rd party tools) to monitor sentiment, customer feedback, and content impact.
• Provide regular performance reporting and strategic insights that guide future brand planning across the full portfolio.

KPIs

• Audience Engagement: Growth in traffic from organic and brand channels (online), retail footfall (physical), social engagement, and campaign-level ROI.
• Brand Reach: Analysis of reach, impressions and share-of-voice across paid and organic channels, including in-store exposure.
• Sentiment & Loyalty: Brand sentiment scores, Net Promoter Score (NPS), and feedback from in-store and online customers.
• Content Impact: Revenue attribution from editorial/brand campaigns, email open rates, and campaign CTR.
• Consistency of Messaging: Reduction in conflicting or missed messaging across store formats and digital platforms.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, or Business (BA, B.Com or B.Bus.Sci)
• 5+ years in a marketing, content, or brand role — ideally across both e-commerce and physical retail
• Expert knowledge of omnichannel marketing principles and execution
• Strong analytical capability with the ability to translate performance data into actionable insights
• Demonstrated track record of building and growing a brand across diverse channels
• High level of confidence and clarity in presenting to senior stakeholders, including C-suite
• Strong leadership skills and experience managing or mentoring a team

Only shortlisted candidates will be contacted.