Brand & Campaign Strategist - Radio Marketing

South African Broadcasting Corporation; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading media company is seeking a Brand Specialist for Good Hope FM in Cape Town. This role involves ensuring brand recognition and executing marketing strategies to maximize audience engagement. The ideal candidate will have a diploma in marketing, digital marketing qualifications, and 3-5 years of experience in brand planning and multi-platform campaign management. Responsibilities include monitoring competitors, managing marketing budgets, and providing feedback on campaign performance.

Qualifications

• 3-5 years’ experience in major marketing disciplines.
• Experience in broadcast media environment.
• Skills in multi-platform campaign management.

Responsibilities

• Develop and implement marketing strategies for the station.
• Plan and maintain sustainable brand marketing programmes.
• Monitor competitor activity and adapt marketing strategies.

Skills

Brand planning

Digital marketing

Advertising

Media planning

Events planning and execution

Budget management

Education

3 Year IMM diploma or equivalent marketing qualification (NQF level 6)

Digital Marketing Qualification

Job description

A leading media company is seeking a Brand Specialist for Good Hope FM in Cape Town. This role involves ensuring brand recognition and executing marketing strategies to maximize audience engagement. The ideal candidate will have a diploma in marketing, digital marketing qualifications, and 3-5 years of experience in brand planning and multi-platform campaign management. Responsibilities include monitoring competitors, managing marketing budgets, and providing feedback on campaign performance.