Brand Analyst

Visa; Johannesburg; Hybrid; ZAR 500,000 - 700,000; Full time

Job summary

A global payments technology company is seeking a Brand Analyst to enhance its brand positioning and drive digital-first strategies. The candidate will manage brand initiatives, support creative development, and analyze campaign performance. To qualify, you should have over 5 years of experience in brand management or related fields and a Bachelor's degree. The role is hybrid, requiring some in-office days in Johannesburg.

Qualifications

• 5+ years of work experience in brand management or related discipline.
• Demonstrated experience in digital & social-first creative programs.
• Strong project management skills with meticulous attention to detail.
• Excellent communication and presentation skills.

Responsibilities

• Support the implementation of Visa's brand positioning and strategy.
• Draft comprehensive creative briefs for agencies.
• Drive digital and social media-first thinking in brand activities.
• Analyze consumer segmentation and campaign performance data.
• Manage multiple projects concurrently with attention to detail.

Skills

Digital Marketing

Project Management

Branding

Analysis Skills

Market Research

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Microsoft PowerPoint

Job description

Overview

The Brand Analyst will play a key role in bringing the Visa brand positioning to life with key audiences and across cultural verticals. This role is responsible for supporting the execution and optimisation of brand and sponsorship initiatives ensuring consistency and excellence across every touchpoint. You will help operationalize Visa's brand and sponsorship strategy, drive digital and social-first thinking, and ensure the seamless integration of our brand across media channels. Working closely with internal teams and agency partners, you will manage timelines with rigor, develop clear briefs, and apply meticulous attention to detail across multiple concurrent projects. Your data-driven approach, understanding of modern marketing channels, and commitment to innovation will help ensure Visa's brand is relevant, impactful, and differentiated.

Responsibilities

• Support the implementation of Visa's brand positioning and creative strategy in collaboration with and under the guidance of the Head of Brand & Sponsorships, ensuring the brand is brought to life across all touchpoints.
• Draft comprehensive insightful creative briefs for agencies, ensuring objectives are clear, deliverables align with brand strategy, and timelines are managed with discipline.
• Drive digital and social media-first thinking in brand activities, supporting the planning and execution of digital campaigns and content strategies.
• Collaborate with creative design and social agencies, providing feedback and ensuring the delivery of high-quality and impactful creative assets.
• Analyze consumer segmentation and campaign performance data, generating actionable insights to inform brand activations and measure impact.
• Support the management and tracking of sponsorship initiatives, participating in the activation and measurement of brand impact for both global and regional partnerships.
• Contribute to the development and scaling of brand standards, guidelines, and tools to support innovation and brand consistency across the Markets in the region.
• Manage multiple projects concurrently, ensuring meticulous attention to detail, on-time delivery, and alignment with strategic objectives.
• Prepare and present clear updates and reports on brand activities, insights, and outcomes for internal stakeholders.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications

Basic qualifications

• 5 or more years of work experience with a Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
• 5 years experience in brand management, marketing, or a related discipline.
• Demonstrable experience supporting or executing digital & social-first creative programs.
• Sound understanding of modern marketing channels, digital content, and social media platforms.
• Proficiency in writing effective creative briefs and managing agency relationships.
• Strong project management skills with the ability to manage multiple projects and timelines with rigor.
• Meticulous attention to detail and strong organizational abilities.
• Analytical mindset; able to leverage data and insights for decision making and optimization.
• Excellent communication and presentation skills with the ability to articulate concepts to both technical and non-technical audiences.
• Collaborative and proactive team member who brings energy, ideas, and positivity to the team.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work: Hybrid

Employment Type: Full-time

Key Skills

• Digital Marketing
• Marketing
• Management Experience
• Profit & Loss
• Analysis Skills
• Microsoft PowerPoint
• Market Research
• Project Management
• Product Management
• P&L Management
• Product Development
• Branding

Experience : years

Vacancy : 1