Bees Rewards Manager

Ab Inbev Africa; Gauteng; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading global company in South Africa is looking for a BEES Rewards Manager. This role focuses on building a rewards program, optimizing customer engagement through strategic initiatives, and enhancing monetization metrics. The ideal candidate should have significant experience in sales and customer relationship management, possessing strong analytical and project management skills. This position offers an opportunity to innovate and make an impactful contribution to customer loyalty initiatives.

Qualifications

• 3+ years of experience in beer or consumer products sales.
• Excellent understanding of retail execution and FMCG sales process.
• Experience in analytical roles like business analyst.

Responsibilities

• Manage and optimize points offers to maximize conversion.
• Allocate resources across promotions and points.
• Coordinate actions to improve customer engagement.

Skills

Strong systems and analytical skills

Excellent verbal and written communication

Exceptional project and program management

Experience in customer relationship management

Education

3 year post graduate qualification

Tools

Data modelling tools

Sales technologies

Job description

Dreaming big is in our DNA.

It's who we are as a company.

It's our culture.

It's our heritage.

And more than ever, it's our future.

A future where we're always looking forward.

Always serving up new ways to meet life's moments.

A future where we keep dreaming bigger.

We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential.

The power we create together – when we combine your strengths with ours – is unstoppable.

Are you ready to join a team that dreams as big as you do?

The purpose of the role is to build a relevant rewards program (Club B) for customers – that drives engagement, incrementality and monetization.

The BEES Rewards Manager shall also guarantee success of the program by creating and implementing local initiatives and ensuring implementation of best practices, with strong alignment amongst commercial areas and between Global, to boost digitalization and loyalty, deploy commercial strategy, and drive monetization opportunities.

The BEES Rewards Manager shall oversee the program's engagement, incrementality and monetization metrics, execute the commercial strategy via personalized points‑offers to guarantee incremental conversion and commercial impact, manage resource allocation and the redemption catalogue, offering a meaningful assortment, finally deliver rewards monetization via selling points, adding margins on redemption and points expiration.

Key Roles & Responsibilities

• Points Offers Management – Manage and optimize incrementality attributable to points offers, understand the audience of the program to maximize conversion, guarantee completion of points‑offers as a deliverable of a Rewards program strategy, lead discussions with the data team to personalize points‑offers to optimize conversion and business impact, know best practices around offering ways to earn points for actions on BEES and burn those points on BEES for free product and prizes.
• Resource Allocation – Optimize SAB investment across promotions and points, understand what customers are influenced by points/promos and design strategy to move promo to points.
• Program Engagement – Cluster POCs based on their digital maturity and coordinate actions across online and offline assets to educate POCs, manage the customer base to ensure we have a healthy and engaged base.
• Revenue Management – 1‑year discounting strategy and budget setting, manage discount package inclusive of strategy, forecasting and analysis, key stakeholder management to ensure alignment to discounting plan and adherence to policy with Revenue Department.

Business Environment

Main characteristics: Work in a quick changing cross‑functional environment, intensive knowledge of our BEES digital products and tools designed to improve user experience, collaborate with digital communication and frontline teams to improve conversion, strong data and analytical skills to design accurate strategies, deep knowledge of BEES customers and their needs, trade experience.

Key Dimensions

• OKRs (Objective Key Results): Points pool as % of BEES GMV, % of Buyers completing Points Offers, % of unique POCs Redeeming last 90 days, $ Club B EBITDA, % Offers incremental conversion, % Redemption non‑ABI.

Job Requirements

• 3+ years of experience in the beer or consumer products sales, distribution and customer relationship management.
• 3 year post graduate qualification.
• Excellent understanding of retail execution and FMCG sales process and sales technologies.
• Strong systems and analytical skills, especially data modelling, big data management.
• Experience in analytical roles (business analyst or information analyst).
• Exceptional project and program management capability.
• Experience in strategic project design & management favorable.
• Ability to manage multiple priorities.
• Excellent verbal and written communication skills with an ability to communicate complex issues in a simple and concise manner.
• Excellent collaboration skills and ability to work in a matrix environment.
• Ability to achieve results by working across function and manage multiple priorities simultaneously.
• Very strong self‑management capability, ability to work independently.
• Excellent inter‑personal skills – ability to lead and engage across all integrated functions in the business to deliver on strategic initiatives.

Additional Information

Band: VISAB / AB

InBev is an equal opportunity employer, and all appointments will be made in line with SAB / AB InBev employment equity plan and talent requirements.

The advert has minimum requirements listed.

Management reserves the right to use additional / relevant information as criteria for short‑listing.