Avp, Customer Data Platform Analyst (L11)

Synchrony; Gauteng; On-site; ZAR 600 000 - 900 000; Full time

Job summary

A financial services company in South Africa is seeking an AVP, Customer Data Platforms Analyst to oversee customer data platform operations and support marketing technology initiatives. The ideal candidate will have a Bachelor's Degree and over 7 years of relevant experience in technology and marketing platforms. This key role involves data integration, platform design, and ensuring data quality to support strategic marketing efforts.

Qualifications

• 7+ years of experience with technology, marketing technology, marketing platforms, digital media, or audience management.

Responsibilities

• Ensure the operation and health of the customer data platform.
• Assist in the technical design and configuration of the platform.
• Identify and integrate 1st, 2nd, & 3rd party data sources.
• Support development of ETL processes for data assets.

Skills

Technology experience

Marketing technology expertise

Data analytics knowledge

Education

Bachelor's Degree in Computer Science, Marketing Technology, Information Technology, Engineering, or Data Analytics

Job description

Job Description :

Role Title: AVP, Customer Data Platforms Analyst (L11)

Company Overview

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

We have recently been ranked #2 among India's Best Companies to Work for by Great Place to Work. We were among the Top 50 India's Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW.

We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid‑Sized Companies, ranked #3 among Top Rated Companies for Women, and Top‑Rated Financial Services Companies.

We offer Flexibility and Choice for all employees and provide best‑in‑class employee benefits and programs that cater to work‑life integration and overall well‑being.

We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.

Organizational Overview

The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge.

Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary / Purpose

The AVP, Customer Data Platform Analyst will be instrumental in supporting the Customer Data Platform activities including data identification & ingestion, platform integrations, data quality, data collection, segmentation, and implementing controls & monitoring. This role will work cross‑functionally to understand data requirements, source applicable data and establish platform integrations and connections across Synchrony and with external partners and providers. In addition, this role will support the vision, strategy and planning of the Customer Data Platform as well as the broader Marketing Technology stack.

Key Responsibilities

• Ensure the day‑to‑day operation and health of the customer data platform in support of the broader marketing technology stack
• Assist in the technical design and configuration of the platform's data architecture and identity resolution logic
• Assist in identifying and integrating of 1st, 2nd, & 3rd party data sources supporting marketing use cases and strategic initiatives
• Ability to research a variety of data sources and develop flexible approaches for integrating with existing data model(s)
• Support developing and researching the needed technical ETL requirements for data assets across supporting internal, partner, & / or supplier platforms
• Support the development and implementation of ETL processes within the CDP to include data prep, cleansing, and hygiene
• Supports the tactical implementation of data collection listeners
• Support the planning, building, and distribution of audience segments for use across multi‑channel marketing initiatives
• Provide technical feedback and recommendations regarding potential complimentary technologies contemplated within the MarTech stack

Required Skills / Knowledge

• Bachelor's Degree with focus in Computer Science, Marketing Technology, Information Technology, Engineering and / or Data Analytics with 7+ years of technology, marketing technology, marketing platforms digital media and / or audience management experience or, in lieu of degree,