Associate Director - Flights Marketing

Agoda; Johannesburg; On-site; ZAR 400 000 - 500 000; Full time

Job summary

A prominent travel technology firm in Johannesburg seeks an Associate Director for Flights Marketing. This role involves co-owning the flights PnL, defining marketing strategies, conducting data analysis, and leading a team. Ideal candidates have over 10 years' experience in data analysis, strong analytical skills, and proficiency in SQL. The position supports career growth while contributing to Agoda's impressive scale in travel services. Join a diverse team passionate about data-driven marketing strategies.

Benefits

Inclusive work environment

Career growth opportunities

Access to a diverse team of experts

Qualifications

• 10+ years of experience in Data Analyst position, preferably in tech or e-commerce.
• Experience in strategic issues and negotiating with executives.
• Strong analytical skills and ability to generate impactful recommendations.

Responsibilities

• Co-own the flights PnL and define the overall marketing strategy for the Flights vertical.
• Conduct end-to-end analysis of complex datasets & translate findings into insights.
• Lead, mentor, and develop a team of analysts and managers.

Skills

Analytical skills

Communication skills

Stakeholder management

Data-driven approach

People management

Education

Bachelor’s degree in computer science, statistics, math, engineering, economics, or finance

Tools

SQL

Python

R

Tableau

Job description

About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

Associate Director – Flights Marketing

Get to Know our Team:

The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data‑driven and focused on developing at‑scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda has deep experience in data science, product, strategy, and other marketing fields and has built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.

In this role, you’ll get to:

• Co‑own the flights PnL with Product counterparts
• Define the overall Marketing Strategy for Flights Vertical
• Execute the strategy: spearhead the development, execution, and optimization for growing Agoda’s Flights business on different channels (e.g., CRM, Paid Performance marketing, pricing)
• Conduct end‑to‑end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights
• Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data‑driven decisions for channel growth
• Partner closely with various business functions, especially Marketing Accommodation, Flights product and flights supply, to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableau to drive meaningful initiatives
• Monitor and report on the effectiveness of business initiatives, providing insights and recommendations for continuous improvement
• Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management
• Lead, mentor, and develop a team of analysts and managers; participate in hiring and onboarding new team members

What you’ll need to succeed:

• Extensive Experience: 10+ years in Data Analyst position or otherwise in projects involving big data — preferably in the tech, e‑commerce, or digital marketing industry. Experience in articulating strategic issues and negotiating with C‑level executives – experience in leading strategy consulting projects
• Bachelor’s degree in computer science, statistics, math or engineering, economics, or finance
• Data‑Driven Approach: Strong analytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations. You really need to love data for this role!
• Advanced proficiency in SQL
• Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations
• Stakeholder management: Ability to effectively communicate, influence and persuade with different levels of stakeholders (especially senior management) with proven strong commercial acumen
• People management experience: including hiring, coaching, and developing team members
• Entrepreneurial mindset: A proactive, entrepreneurial mindset with a strong sense of ownership and a “get‑thing‑done” attitude

It’s great if you have:

• Experience in digital or social media marketing
• Experience in the online travel or e‑commerce industry
• Experience in flights industry
• Experience in hypothesis testing frameworks, statistical analysis, and using Python/R for data manipulation and analysis

Discover More About Working At Agoda

• Agoda Careers https://careersatagoda.com
• Facebook https://www.facebook.com/agodacareers/
• LinkedIn https://www.linkedin.com/company/agoda
• YouTube https://www.youtube.com/agodalife

Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

Disclaimer

We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third‑party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.