Ai Lead Creative

Superside; Remote; ZAR 1 005 000 - 1 341 000; Full time

Job summary

A leading creative firm is seeking an AI Lead Creative to guide a global team in generating impactful work using AI tools. This role emphasizes collaboration, creativity, and innovation, requiring 5+ years of experience in a creative lead position and a strong portfolio. Responsibilities include establishing creative direction and fostering team growth while integrating AI into workflows. The ideal candidate will thrive in a remote-first environment, mentoring others and shaping the firm's future direction.

Benefits

Remote-first work environment

Mentorship opportunities

Collaborative global team

Qualifications

• 5+ years of experience as a creative lead or similar role.
• Strong portfolio showcasing creative excellence across branding and advertising.
• Experience leading project teams and mentoring peers.

Responsibilities

• Generate and refine visual concepts using AI tools.
• Experiment with emerging AI workflows to enhance quality.
• Guide creative direction to connect projects with strategy.
• Coach and inspire designers with actionable feedback.

Skills

Excellent English communication skills

Creative leadership

Use of AI tools

Collaboration

Tools

Adobe Creative Suite

Figma

Job description

AI Lead Creative – Role Overview

Superside is looking for a Lead Creative with a passion for Generative AI to shape creative excellence across branding, landing pages, ads, social, print, and presentations.

You’ll guide a global team of top-tier creatives, combining strategic leadership with hands‑on craft to deliver human‑centered, high‑impact work for leading brands worldwide.

This role sits at the intersection of creativity and innovation, elevating creative quality while helping evolve our capabilities through the thoughtful use of AI tools.

You’ll act as both a mentor and a maker, fostering collaboration, empathy, and clarity across every project.

Responsibilities

• Generate and refine visual concepts using AI tools (e.g., text‑to‑image, text‑to‑video, layout automation).
• Experiment with emerging AI workflows, identifying ways to enhance quality, efficiency, and creative expression.
• Integrate AI‑assisted assets into creative workflows while preserving brand integrity and human emotion.
• Guide creative direction and ensure every project connects back to strategy and purpose.
• Build trust through thoughtful client communication and calm, solution‑oriented leadership.
• Foster a psychologically safe, inclusive environment that encourages shared ownership and diverse perspectives.
• Connect creative ideas to broader business goals, using data and insight to shape storytelling.
• Encourage reflective, intentional decision‑making within your team.
• Partner cross‑functionally to create holistic, insight‑driven creative solutions.
• Coach and inspire designers, balancing encouragement with actionable, growth‑oriented feedback.
• Recognize and celebrate creative contributions, strengthening team connection and morale.
• Lead by example: stay grounded under pressure, approach challenges with curiosity, and uplift others in the process.

Qualifications

• Excellent English communication skills, with the ability to express creative ideas clearly and supportively.
• 5+ years of experience as a creative lead or similar, with a strong history of guiding diverse, multidisciplinary teams.
• A strong portfolio showcasing creative excellence across branding, presentations, and advertising, with examples of AI‑enhanced work.
• Advanced skills in design tools, including Adobe Creative Suite, Figma, and presentation platforms.
• Proficient in using AI tools as part of a thoughtful and intentional creative workflow.
• Experience leading project teams, mentoring peers, and contributing to a shared creative vision.
• A collaborative, ego‑free approach with the ability to listen actively, adapt easily, and foster trust through empathy and clarity.
• Comfortable engaging with internal and external partners in both creative and strategic discussions.
• Proven ability to manage multiple projects with attention to detail, creative integrity, and team well‑being.

Benefits

Remote‑first. Remote isn’t just a perk; it’s how we deliver better for customers.

We are fully committed to our customers by hiring top talent and collaborating seamlessly across time zones.

Global team, local impact. Join a community of 60+ nationalities working across time zones, cultures, and disciplines, all aligned on doing great work for great brands.

High performance, low ego. Work in a fast‑paced, high‑trust environment where feedback is direct, growth is constant, and kindness leads collaboration.

Impact meets opportunity. We’re in the sweet spot — big enough to be stable, small enough for you to shape what’s next.

Your ideas will matter here.

Grow fast.

Lead well. You’ll gain mentorship, take on real responsibility, and grow your career while helping us disrupt a global industry.

About Superside

Superside is the leading AI‑powered creative company that quickly and cost‑effectively enhances in‑house functions.

We help over ambitious brands get great creative concepts done at scale.

Built to be an extension of in‑house teams, we unbottleneck marketing and creative teams so they can move faster and drive more reliable creative performance.

Superside is a fully remote company with over 600+ team members working across 60+ countries and 13 time zones.