Role and responsibilities
The account executive role requires the incumbent to stay up to date with the latest trends, technologies and developments. The incumbent needs to be proactive in managing clients, deadlines, budgets and the overall advertising strategy. Duties will include :
- Managing key relationships and deadlines with clients and suppliers.
- Meeting with client frequently, serving as a conduit between client and execution / advertising team.
- Present proposals to clients for approval.
- Growing Key Account through new business and strategic initiatives.
- Ensuring the execution team hit KPI's to ensure client objectives are met.
- Managing the Social Media content boosting, media spend process and reporting with the Social Media team.
- Managing the website design process with the design and development team.
- Quality Control all content, work produced and outputs prior to client submission.
- Adherence to client CI and brand guidance.
- Analyse and report on campaign and monthly performance and drive improvements with the development team.
- Knowledge of Google Analytics, Social Media Analytics and Reporting platforms.
- An understanding of call tracking and automation is beneficial.
- Report generation for Digital with KPI's.
- Assisting in the formation of digital strategies and proposals for clients.
Skills
- Understanding of Digital Advertising.
- Google Analytics and Adwords Certification advantageous.
- Understanding of Facebook Business Manager.
- Excellent written and grammatical skills.
- Supervisory skills.
- Experience using WordPress.
- Note - Must have own transport, at least 2 years of experience, ideally having worked in the advertising industry.