Account Development Executive -Entry Level (Lead Generation)

marcus evans Group; Cape Town; On-site; ZAR 250,000 - 350,000; Full time

Job summary

A global business intelligence company in Cape Town seeks a driven Account Development Executive to focus on lead generation. Responsibilities include identifying decision-makers, building contact lists, and writing outreach campaigns. Candidates should possess a degree in Marketing or Business Administration and have 1-2 years of related experience. This role offers a professional environment with opportunities for growth and an attractive compensation package.

Benefits

Attractive basic salary and commission package

Qualifications

• 1-2 years experience in email marketing, research and lead generation is essential.
• Strong analytical skills and attention to detail.
• Excellent communication skills in English (verbal and written).

Responsibilities

• Research and identify individuals in senior positions that align with the summit theme.
• Utilize CRM tools to create targeted prospect lists.
• Write targeted outreach campaigns to generate inquiries.

Skills

Email marketing

Research

Lead generation

Analytical skills

Communication skills

Education

Recognised degree or diploma in Marketing or Business Administration

Tools

CRM tools

Microsoft Office

Job description

Account Development Executive - Entry Level (Lead Generation)

On-site

Cape Town, Western Cape, South Africa

Marcus Evans, founded in 1983, is a global business intelligence and event marketing company, with 49 offices in 20+ countries. Our Summits division is a global market leader in its field with more than 120 summits across the world. Our events take place at prestigious venues in Australia, Japan, Singapore, Switzerland, France, England, and the US.

We are looking for driven, enthusiastic, and passionate professionals to join our Summits division as Account Development Executives. The right candidates for this role have a real talent in both research and writing and are determined to be a key part of a successful and growing team. A strong grasp of and ability to operate in an English-speaking environment is essential to be successful in the role.

This is an in-person role located in our Cape Town office.

Key Responsibilities

• Identifying Decision-Makers: Research and identify individuals in senior positions (e.g., CEOs, CFOs, Directors) who align with the summit theme and objectives.
• Building Contact Lists: Utilize CRM tools, databases, and online platforms (e.g., LinkedIn) to create targeted prospect lists.
• Writing targeted outreach campaigns that will deliver high quality inbound inquiries.
• Meeting weekly and monthly goals and KPIs.
• Build and maintain the data quality of our contacts database.
• Effective collaboration with leading Sales Professionals across EMEA and North America.

Qualifications

• Recognised degree or diploma in any discipline, preferably Marketing or Business Administration.
• 1-2 years experience in email marketing, research and lead generation is essential.
• Strong analytical skills and attention to detail.
• Excellent communication skills in English (verbal and written).
• Willingness to adapt to a performance driven culture.
• Must be computer literate and proficient in Microsoft Office applications.
• Comprehensive induction training, ongoing mentoring, and continuous on-the-job training & development.
• Promotion up the ranks is achievable with consistently high performance.
• Professional work environment.
• Attractive basic salary and commission package.

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.