Started in 2015, Free Food For All (FFFA) is a dynamic charity (IPC) dedicated to address food security challenges in Singapore. Our past initiatives include channelling food surplus through community fridges, frozen chicken vending machines, hydroponic vegetables and community food drives (cook-offs / distribution).
We are the only food charity in Singapore that provides Ready-To-Eat (RTE) meals to the less fortunate - ensuring nutritious meals reach food-insecure individuals and families. Most recently, we have collaborated with a national agency, to custom design RTE for their beneficiaries based on their specific dietary requirments. Whilst our activities centre around food security, our vision is ""An empowered community where vulnerable individuals and families, regardless of race or religion, can meet their basic need for nutritious food - whilst having the capacity and capabilities to break out of the poverty cycle"".
We are seeking a visionary and dynamic General Manager who can lead our team of staff and volunteers. This role is ideal for someone who thrives in engaging stakeholders (funders, corporates & community partners) whilst overseeing day-to-day operations. The expectation is for the General Manager to elevate FFFA position in the food security landscape whilst ensuring the sustainability of the charity in terms of financials and programme impact.
Key Responsibilities
1. Operational & Team Leadership (30%)
· Oversee daily operations, ensuring efficient food distribution, volunteer coordination, and logistics.
· Manage budgets, financial reporting, and compliance with nonprofit regulations.
· Lead, mentor, and inspire our dedicated team of staff, volunteers & interns.
· Engage Board of Directors to develop strategic goals and measure impact.
2. Financial Sustainability (30%)
· Lead donor acquisition and retention strategies, including major gifts, corporate sponsorships, and grant writing.
· Identify and cultivate relationships with high-net-worth individuals, foundations, and businesses for long-term support.
· Develop creative fundraising campaigns (peer-to-peer, matching gifts, seasonal drives) to diversify revenue streams.
· Oversee donor database management (leverage on CRM) to track contributions and engagement.
· Collaborate with food suppliers, retailers, and logistics partners to secure in-kind donations (food, transportation, storage).
· Plan and execute high-impact fundraising events (galas, charity auctions, community food drives).
3. Outreach & Brand Development (20%)
· Develop and execute a multi-channel marketing strategy (digital, social media, PR, events) to increase awareness and engagement.
· Oversee content creation (website, blog, newsletters, videos) that highlights impact stories, donor recognition, and calls to action.
· Build relationships with media outlets, influencers, and corporate partners to secure earned media coverage.
· Ensure brand consistency across all platforms, reinforcing our mission and values.
· Analyze marketing performance metrics (donation conversions, social reach, engagement) and adjust strategies for maximum impact.
4. Public Representation & Advocacy (20%)
· Serve as the primary spokesperson for media interviews, podcasts, and public speaking engagements.
· Advocate for food security by engaging with government officials, community leaders, and advocacy groups.
· Represent the organization at networking events, conferences, and corporate partnerships.
Build trust and visibility by engaging directly with beneficiaries, volunteers, and donors through site visits and storytelling.
Qualifications & Skills
Must-Have:
· 5+ years experience in non profit leadership, marketing, fundraising, and/or business development—preferably in food security, community development, or a related cause
· Proven track record in securing funding & donations (corporate sponsorships, grants, major gifts).
· Exceptional public speaking and media presence - able to inspire and persuade diverse audiences.
· Strong networking skills—comfortable engaging with CEOs, philanthropists, and community leaders.
· Digital marketing experience (social media, email campaigns, SEO, storytelling).
Nice-to-Have:
· Experience with food logistics and volunteer management.
· Background in advocacy or public policy related to food security.
Familiarity with CRM / VMS / DMS platforms (technology for process automation)
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.