Retail Marketing Executive

MOG GROUP OF COMPANIES; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading retail marketing company in Malaysia is seeking a Retail Marketing Executive to lead and support retail marketing initiatives across a nationwide outlet network. The ideal candidate will have 3-5 years of experience in retail marketing, drive campaign engagement, optimize store-level results, and collaborate with various teams to enhance product visibility and performance. This position offers opportunities for career growth in a dynamic environment, focusing on impactful retail activations and collaborations with leading brands.

Benefits

Career growth in brand and trade marketing

Access to leading eyewear brands

Collaboration with cross-functional teams

Qualifications

• 3-5 years of experience in retail marketing, trade marketing, or brand activation.
• Experience in eyewear, beauty, FMCG, or lifestyle/healthcare retail is an advantage.
• Fluent in English and Bahasa Malaysia; Mandarin proficiency is a bonus.

Responsibilities

• Develop and execute retail-focused marketing campaigns.
• Plan and coordinate in-store activations, roadshows, and events.
• Monitor campaign performance and prepare post-campaign reports.

Skills

Retail marketing

Stakeholder management

Planning and coordination

Data analysis

Creative thinking

Education

Degree in Marketing, Business, Communications, or related field

Job description

Job Summary

We are seeking a highly driven and detail-oriented Retail Marketing Executive to lead / support the execution of retail-focused marketing initiatives that drive in-store traffic, brand visibility, and campaign engagement across MOG’s nationwide outlet network. You will act as a bridge between marketing strategy and retail execution, ensuring that every campaign or activation is optimized for results at the store level. You will also play a secondary role in category management, thus working closely with brand principals and the merchandising team to uplift product performance and deliver compelling in-store experiences.

Key Responsibilities

• Develop and execute retail-focused marketing campaigns to drive store traffic and meet brand objectives.
• Create engaging promotional mechanics, thematic campaigns, and festive activations to increase walk-ins and conversion.
• Plan and coordinate in-store activations, roadshows, pop-ups, trunk shows, and store launch events.
• Work with events, creative, and operations teams to ensure smooth and impactful executions.
• Align with Digital Marketing, Creative, and Content teams to maximise campaign visibility across online and offline channels.
• Partner with Merchandising to plan monthly/quarterly promotions based on stock performance and new launches.
• Support the growth of assigned product categories across the retail network.
• Collaborate with suppliers and brand principals on launches, promotions, in-store visibility, and staff training materials.
• Monitor campaign and store performance, including traffic, sales uplift, and product take-up.
• Prepare post-campaign reports with ROI analysis and recommend improvements for future initiatives.

Requirements

• Degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in retail marketing, trade marketing, or brand activation.
• Experience in eyewear, beauty, FMCG, or lifestyle/healthcare retail is an advantage.
• Strong understanding of retail operations and shopper marketing.
• Excellent planning and coordination skills, able to manage multiple outlets and campaigns simultaneously.
• Confident in stakeholder management, both internal and external (suppliers, store team, merchandising etc).
• Creative thinker with a hands‑on attitude — able to take ideas from pitch to execution.
• Strong team player who can collaborate across departments and provide progress updates clearly and regularly.
• Data‑literate: able to analyze performance, identify insights, and translate them into actions.
• Fluent in English and Bahasa Malaysia; Mandarin proficiency is a bonus.

What We Offer

• Opportunity to lead nationwide retail activations and impactful product campaigns
• A fast‑paced environment with career growth in brand and trade marketing
• Access to leading eyewear brands and close collaboration with cross‑functional teams