Chief Marketing Officer

Atrium HR Consulting Ltd; Penang; On-site; MYR 80,000 - 150,000; Full time

Job summary

An established industry player is seeking a Chief Marketing Officer to elevate its brand and visibility. This pivotal role involves strategic leadership to enhance engagement with key stakeholders and drive growth initiatives. The ideal candidate will possess strong marketing acumen, exceptional communication skills, and a passion for fostering relationships within the educational sector. You'll oversee marketing strategies, manage fundraising efforts, and create impactful events that resonate with students and the community. Join this dynamic team and make a significant impact on the future of education in Malaysia.

Qualifications

• Proven ability to drive strategic initiatives for institutional growth.
• Experience managing comprehensive marketing communication strategies.

Responsibilities

• Build and maintain strategic partnerships to foster growth opportunities.
• Oversee marketing campaigns to attract prospective students.

Skills

Strategic Thinking

Leadership Skills

Excellent Communication

Marketing Knowledge

Fundraising Expertise

Event Management

Stakeholder Engagement

Education

Bachelor's Degree in Marketing or Related Field

Master's Degree in Business Administration

Job description

Chief Marketing Officer (Penang, Malaysia)

Our client is a top university in Malaysia, currently seeking a Chief Marketing Officer (CMO) to oversee a range of functions to enhance the university's visibility, engagement, and external relationships.

Role Purpose

The CMO will play a pivotal role in driving the university's growth, enhancing its brand, and fostering relationships with key stakeholders. This position requires a strategic thinker with strong leadership skills, excellent communication abilities, and a deep understanding of marketing, communications, and university operations.

Responsibilities

• Corporate Development:
  • Build and maintain strategic partnerships with external organisations to foster growth opportunities.
  • Develop initiatives to enhance the institution's corporate reputation and visibility.
  • Identify and pursue collaboration opportunities with businesses to support educational and operational goals.
• Communications:
  • Craft and execute effective internal and external communication strategies.
  • Ensure consistent messaging across all platforms, including digital, print, and social media.
  • Act as the primary point of contact for media inquiries and press releases.
• Marketing:
  • Oversee the creation and implementation of marketing campaigns to attract prospective students and stakeholders.
  • Develop strategies to enhance brand awareness and loyalty among target audiences.
  • Analyse market trends and data to inform marketing initiatives and optimise outreach efforts.
• Admissions:
  • Collaborate with the admissions team to develop and implement strategies to meet enrolment goals.
  • Manage outreach activities to engage potential students and build relationships with feeder schools and institutions.
  • Streamline the admissions process to ensure a seamless and welcoming experience for applicants.
• Student Engagement:
  • Design and implement programmes to foster a vibrant and inclusive student community.
  • Collaborate with student organisations to enhance campus life and extracurricular involvement.
  • Regularly collect and act on student feedback to improve the overall experience.
• Fundraising:
  • Develop and execute fundraising strategies to support institutional priorities and initiatives.
  • Cultivate relationships with donors, alumni, and community stakeholders to secure financial contributions.
  • Plan and coordinate fundraising campaigns and donor recognition events.
• Events:
  • Organise and oversee events such as open days, graduation ceremonies, and community engagement activities.
  • Ensure events are well-planned, impactful, and aligned with institutional goals.
  • Manage budgets, logistics, and vendor relationships to ensure successful execution.

Qualifications

• Corporate Development/University Advancement:
  Proven ability to drive strategic initiatives that support institutional growth and development.
• Marketing Communications:
  Experience managing comprehensive marketing communication strategies to achieve organisational goals.
• Regional Admissions Offices:
  Demonstrated success in overseeing regional admissions operations to optimise processes and increase enrolment.
• Student Engagement/Experience:
  Expertise in developing and implementing programmes that enhance student engagement and improve the overall experience.
• Fundraising & Alumni Relations:
  Strong track record of managing fundraising campaigns and engaging alumni to support institutional initiatives.
• Grants & Partnerships:
  Skilled in identifying and securing grants, as well as building and maintaining strategic partnerships.
• Corporate Relations & Communications:
  Experience managing corporate partnerships and delivering effective communication strategies.
• Branding & Marketing (Local & International):
  Proficiency in building and sustaining a strong brand identity both locally and internationally.
• Events & Media Management:
  Expertise in planning and executing events and managing media relations to enhance visibility and reputation.