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Digital Marketer

Icon Production

Kuala Lumpur

On-site

MYR 122,000 - 205,000

Full time

2 days ago

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Job summary

A leading marketing firm in Kuala Lumpur is looking for a Social Media Manager to drive content strategy and oversee campaigns on multiple platforms including TikTok and Instagram. The successful candidate will have experience in running paid ads and a strong analytical mindset to refine strategies based on data. Responsibilities include managing daily content, monitoring engagement, coordinating marketing campaigns, and producing detailed performance reports. This role offers benefits including annual leave and performance bonuses.

Benefits

Annual Leave

Performance Bonus

Company Trip

Team Building

Qualifications

Have experience running ads on TikTok, Facebook, or Google.
Understand social media platforms thoroughly.
Able to work within tight timelines.

Responsibilities

Plan and manage daily content for TikTok, Instagram, Facebook, and YouTube.
Monitor social media engagement and respond to comments.
Manage Paid Ads across multiple platforms and optimize for ROI.
Coordinate with creative teams for content delivery.
Prepare and analyze performance reports for all channels.

Skills

Strong analytical mindset

Creative and adaptable

Good communication skills

Familiar with Meta Ads

Experience with TikTok and Facebook ads

Tools

Google Analytics

TikTok Ads Manager

Canva

CapCut

Excel/Sheets

Understand TikTok, Instagram, Facebook, and YouTube platforms thoroughly.

Have experience running ads (TikTok/Facebook/Google).

Strong analytical mindset (able to read data, not just assume).

Creative and able to adapt quickly to trends.

Able to work within tight timelines.

Familiar with tools such as Meta Ads, TikTok Ads Manager, Canva, CapCut, Google Analytics, and Sheets/Excel.

Requirement

Understand TikTok, Instagram, Facebook, and YouTube platforms thoroughly.
Have experience running ads (TikTok/Facebook/Google).
Strong analytical mindset (able to read data, not just assume).
Creative and able to adapt quickly to trends.
Able to work within tight timelines.
Good communication skills.
Familiar with tools such as Meta Ads, TikTok Ads Manager, Canva, CapCut, Google Analytics, and Sheets/Excel.

Responsibility

Content Strategy & Planning

Plan content calendar for TikTok, IG, FB and YouTube.
Shape content strategy to increase reach, CTR and conversion.
Work closely with the creative team, videographer and copywriter to deliver consistent content.

Social Media Management

Manage and publish daily content.
Monitor engagement and reply to relevant comments/DMs.
Analyse best posting time and current trends.

Paid Ads & Performance Marketing

Manage Facebook Ads, Instagram Ads, TikTok Ads & Google Ads.
Set up campaigns, A/B testing, audience targeting and retargeting.
Monitor daily performance and optimise for best ROI.

Influencer & KOL Collaboration

Identify suitable influencers for Icon Production and Icon Group campaigns.
Negotiate pricing, KPI and deliverables.
Monitor content delivery and report performance.

Data & Analytics

Prepare weekly & monthly reports for all channels.
Analyse engagement, funnel performance, cost per lead/conversion.
Propose improvements based on data insights.

Branding & Positioning

Ensure all content follows the tone-of-voice of Icon Production.
Ensure visual, caption and messaging are consistent with brand direction.

Campaign Management

Plan and execute marketing campaigns for Icon Production & Icon Group (launch, promo, event, NGO charity project).
Coordinate with sales & creative team to deliver on-time campaign output.

SEO & Website Management