Assistant Manager - Social Media & Content

RPG Commerce; Selangor; On-site; MYR 60,000 - 90,000; Full time

Job summary

A dynamic e-commerce company in Malaysia is seeking an Assistant Marketing Manager for Social Media & Content to enhance its online presence. The role involves managing social media campaigns across platforms like TikTok and Instagram, developing content strategies, and analyzing performance. Applicants should have a Bachelor's degree in Marketing or related fields, along with 3-5 years of relevant experience in social media marketing and excellent project management skills. This is an exciting opportunity to work in a creative environment focusing on innovative brand communications.

Qualifications

• 3-5 years of experience in social media marketing, content strategy, or digital marketing.
• Strong understanding of TikTok, Instagram, Xiaohongshu, and emerging platforms.
• Experience working with KOLs or influencers preferred.

Responsibilities

• Plan, manage, and grow the brand’s social media presence.
• Develop content strategies and communication plans.
• Ideate and prepare production briefs for content shoots.
• Execute social media campaigns including talent partnerships.
• Analyze campaign performance and refine strategies.

Skills

Social media marketing

Content strategy

Project management

Analytical skills

Communication

Creativity

Education

Bachelor’s degree in Marketing, Communications, or related field

Job description

Founded in 2017, RPG Commerce is a leading direct-to-consumer (DTC) omni-channel company dedicated to building cutting-edge everyday essentials. With an in-house portfolio ranging from innovative active wear to home and living products, RPG currently carries an in-house brand portfolio of brands, including MONTIGO, OiYO by MONTIGO and CASEBANG.

Recently securing a Series B funding round of RM127 million, RPG Commerce has over 100 employees in KL who work everyday to develop, design and produce high-quality products all over the world. To find out more, please visit https://www.rpg.ventures/.

About The Job

We are looking for a creative and data-driven Assistant Marketing Manager, Social Media & Content, to lead our social presence across key platforms. This role is ideal for someone who combines strong content strategy skills with hands‑on social execution, excellent project management, and the ability to work cross‑functionally to deliver impactful campaigns.

Key Responsibilities

• Plan, manage, and grow the brand’s social media presence across TikTok, Instagram, Xiaohongshu, and other relevant platforms.
• Develop comprehensive content strategies and communication plans aligned with brand and campaign objectives.
• Ideate and prepare production briefs, mood boards, and shoot decks for internal content shoots.
• Plan and execute end-to-end social media campaigns, including talent partnerships, KOL/creator collaborations, and platform‑specific activations.
• Work closely with media and performance teams to ensure content is optimized for reach, engagement, and conversion.

Team & Project Management

• Coordinate campaign timelines, deliverables, and cross‑functional workflows to ensure smooth execution.
• Monitor and analyze campaign performance to refine strategies and improve overall social effectiveness.
• Support the management of platform boosting, paid amplification, and reporting processes.

Analysis & Reporting

• Compile post‑campaign reports with clear insights, learnings, and recommendations.
• Track social media trends, competitor activity, and audience behavior to guide content direction and identify new opportunities.

What You Need To Have

• Bachelor’s degree in Marketing, Communications, or related field.
• 3 – 5 years of experience in social media marketing, content strategy, or digital marketing.
• Strong understanding of TikTok, Instagram, Xiaohongshu, and emerging platforms.
• Experience working with KOLs, influencers, or creators is highly preferred.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Excellent communication, project management, and multi‑tasking abilities.
• Creative mindset with an eye for storytelling, trends, and high‑quality content.

Requirements added by the job poster

• 3+ years of work experience with Social Media