ASEAN Self Care Brand Manager

Reckitt; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading consumer goods company in Kuala Lumpur seeks an innovative Brand Manager to enhance brand presence worldwide. You will work with consumer insights and market trends to craft strategies that drive growth. Responsibilities include developing creative assets, partnering with key teams, and supporting communication planning. The ideal candidate possesses strong marketing experience within the FMCG sector, especially in personal care, and showcases exceptional analytical and leadership skills.

Benefits

Parental benefits

Employee Assistance Program

Life insurance

Short-term incentives

Global share plans

Qualifications

• Minimum 2 years as an Assistant Brand Manager or as a Brand Manager.
• Marketing experience in the FMCG environment, particularly in personal care.
• Demonstrable skills in Brand Equity and Creative & Comms developed within the FMCG environment.

Responsibilities

• Partner with internal teams for Creative & Comms work.
• Contribute to consumer insights to fuel Equity, Creative & Comms.
• Support activation roadmap and timing to meet targets.
• Assist in building core creative assets for all activations.

Skills

Consumer Insights

Analytical skills

Brand Strategy

Presentation skills

Drive Innovation

Storytelling

Creativity

Marketing optimization

Digital Marketing

Commercial acumen

FMCG/Consumer Health Experience

Brand Management

Job description

About the role

Seeking a visionary Brand Manager to elevate our leading brands to new heights in dynamic markets worldwide. Immerse yourself in customer insights and market trends, shaping the future of our products with your innovative ideas. As a key player in our marketing team, you'll have the opportunity to implement strategies that resonate on a global stage, bringing our brands to life both online and in stores. Your strategic input will craft ambitious plans, fostering sustainable growth and success for the long haul.

This position is responsible for supporting Comms for Self-Care:

• Support the development of creative idea and core creative assets for all activations ensuring full funnel requirements/sufficiency with receiver markets.
• Support the deployment full toolkits to IMEX for localization.

Responsibilities

• Overall - Partner for the ABD Self Care and Creative AOR to deliver Creative & Comms work. Partner with the I&A consumer insights to fuel our Creative & Comms. Partner for the Design and Shopper teams.
• Insight - Contribute to a live bank of powerful consumer insights to fuel our Equity, Creative & Comms.
• Comms Planning - Support the Activation Roadmap and Timing to enable Area/Market targets.
• Comms Development - Support the build of Creative Idea, Core Creative Assets and core communication for all Activations:
  • Ensuring Full Funnel requirements and sufficiency delivered
  • Digital and socially led creative – driven by mind opening insights to challenge category conventions to get people talking and sharing
  • Seamless digital ecosystem addressing all key touch points through to ECOM
  • Non digital touchpoints to augment the digital ecosystem
  • Innovation with emerging digital touchpoints and platforms
• Comms Deployment - Support the provision of Activation Toolkits (Innovation / BDIs) tailored by market cluster / Job to be Done. MMR like process to collect feedback, finding supplier, creating POSM catalogue for markets to order. Localization done by Markets.
• Partnerships - Support our key Area partnerships to maximise impact on Equity and Performance. Ensure IMEX teams fully enabled through timely guidelines and toolkits.
• Org. and Talent - Active member of the CAP team for region – ensuring we deliver against clear priorities.

The experience we're looking for

ROLE FIT CRITERIA

• Project Management Experience
• Brand Management Experience as a Brand Manager or at least 2-years as an Assistant Brand Manager

PROFESSIONAL QUALIFICATIONS/ EXPERIENCE

• Marketing experience: be able to demonstrate good marketing skills developed within the FMCG environment, personal care experience of benefit.
• Brand Equity and Creative & Comms Experience: be able to demonstrate Brand Equity and Creative & Comms skills developed within the FMCG environment

OTHER PERSONAL ATTRIBUTES

• Strong commercial acumen and analytical skills
• Ability to work in a matrix organization (CDO, MX, Sales, Key Lead Markets) – strong interpersonal skills, dealing with multiple stakeholders across different functions and levels of expertise
• Entrepreneurial and able to work autonomously
• Strong sense of urgency and achievement
• Resilient and able to respond under pressure
• Leadership qualities in impacting, contributing and challenging brand equity, and creative and comms
• Ability to influence and collaborate with markets with varying levels of portfolio and brand maturity
• The business language in Reckitt is English, therefore fluency in English is essential. Fluency in other language(s) is advantageous.

The skills for success

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, FMCG/Consumer Health Experience, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy. Equality We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.