Reports to: Senior Marketing Director, XOStudios
Location: Mexico Remote
About Xo And Xostudios
XtendOps is an AI‑powered BPO transforming from a traditional outsourcing company into a tech‑forward AI BPO — combining AI, automation, and human expertise to build modern customer operations.
XOStudios is the in‑house marketing and creative team behind this shift. We support four functions: Marketing & Commercial (sales enablement), Social Media, Graphic Design, Video & Photo.
We're now evolving our brand from "just another BPO" to a serious AI + technology player — and we're looking for a Brand & Creative Lead to help drive that transformation.
Role Overview
The Brand & Visual Communications Manager – XO Studios will own the evolution and expression of the XtendOps / XO brand across all touchpoints.
You Will
- Help define and maintain our new brand identity as we transition into an AI BPO and tech company.
- Lead and mentor the design team (graphic, social, and visual support for video/web).
- Partner closely with marketing, sales, and leadership to translate our positioning into decks, visuals, and digital experiences that actually help close deals.
- Own the day‑to‑day creative process while still being hands‑on when needed (decks, layout, visual systems, etc.).
- This role is a mix of brand strategist, creative lead, and senior designer who deeply understands US culture, communicates flawlessly in English, and can execute as well as direct.
Key Responsibilities
- Brand Strategy and Identity: Lead the definition and rollout of XtendOps' updated brand as an AI BPO and tech‑forward company; translate positioning, messaging, and commercial strategy into a clear visual identity system (logos, typography, color, layout, graphic language, iconography, etc.); maintain and evolve brand guidelines and ensure consistency across all channels (web, social, decks, sales collateral, video, events, internal comms); serve as the internal "brand guardian," helping teams understand not just how to use the brand, but why.
- Creative Direction and Design Team Leadership: Manage and mentor designers within XO Studios; review and approve creative work, providing clear, constructive feedback that raises the bar while keeping timelines realistic; prioritize incoming requests with the Senior Marketing Director and help translate business needs into creative briefs; work closely with video and photo teams to ensure visual cohesion across static and motion content.
- Sales and Commercial Enablement: Collaborate with the commercial / sales team to create high‑impact sales decks, one‑pagers, case studies, and visuals that support live pitches and outbound efforts; step in as the go‑to partner for sales when the Senior Marketing Director is not available — clarifying needs, refining narratives, and delivering polished decks; help convert complex AI / CX / BPO concepts into simple, compelling visual stories that resonate with US‑based decision makers.
- Digital and Social Brand Experience: Oversee the visual direction for key digital touchpoints: website, landing pages, social media, marketing campaigns; partner with web designers/developers to ensure the site reflects our updated brand and AI BPO positioning; ensure social media content (organic and paid) is visually aligned with the brand and optimized for each platform; collaborate with video and motion designers to keep motion graphics and video templates on brand.
- Cross‑Functional Collaborations and Leadership Touchpoints: Work closely with the Senior Marketing Director and global leadership team (US‑based leadership, sales, product/AI, operations) to understand strategy, priorities, and upcoming launches; join key leadership or commercial conversations when needed to translate strategic direction into creative requirements; provide clear rationale for creative decisions that align with business objectives and our AI BPO narrative.
Skills And Qualifications
- Must have: Fluent, near‑native English (written and spoken) with a strong understanding of American culture, tone, and business communication.
- 5+ years of experience in branding, visual design, or creative direction in B2B, tech, SaaS, CX, or agency environments.
- Proven experience building or evolving a brand system (not just using an existing one).
- Strong portfolio showcasing (please submit it at ******) Include: Brand identity work, Marketing and sales collateral (especially decks), Web / digital design, Social media visuals; exposure to video/motion a plus; Experience leading or mentoring designers (formal or informal leadership).
Hands‑on Proficiency With
- Adobe Creative Cloud (Illustrator, Photoshop, InDesign) and/or Figma.
- Presentation tools (Google Slides).
- Ability to take direction well, work with structure, and deliver consistently on deadlines.
Nice‑to‑have
- Experience in BPO, CX, SaaS, or AI/tech companies.
- Familiarity with AI design tools (e.g., Midjourney, Firefly, DALL·E, Runway, etc.) and openness to using them in workflows.
- Basic understanding of UX/UI principles for marketing websites and landing pages.
- Experience collaborating with video teams (storyboards, thumbnails, lower‑thirds, on‑screen graphics).