Strategic Digital Marketing Leader

Bebeedigitalmarketing; A distancia; MXN 400,000 - 600,000; A tiempo parcial

Descripción de la vacante

A digital marketing agency located in Xico, Mexico, is seeking a Senior Digital Marketing Manager to lead the development of strategies that align with business goals. This role involves managing campaigns across various digital platforms, overseeing performance analytics, and collaborating with cross-functional teams. The ideal candidate should have significant experience in digital marketing leadership with a strong understanding of paid media and customer journeys. Offering part-time, remote flexibility, this position emphasizes a culture of collaboration and innovation.

Formación

• Proven experience in digital marketing leadership or senior performance roles.
• Deep understanding of paid media, customer journeys, CRM, segmentation, and optimisation frameworks.
• Strong analytical abilities and comfort leading data‑driven decisions.

Responsabilidades

• Develop and implement digital marketing strategies that align with our business objectives.
• Manage and optimize campaigns to achieve maximum ROI.
• Oversee performance analytics and data‑driven decision making.
• Collaborate with cross‑functional teams to ensure seamless execution.

Conocimientos

Digital marketing leadership

Analytical abilities

Communication skills

Collaboration skills

Descripción del empleo

Job Overview

HomeChoice is seeking a Senior Digital Marketing Manager to lead the development of digital marketing strategies that support our business and brand goals.

As a strategic, analytical, and forward‑thinking leader, you will shape how we engage our audience across digital ecosystems. Key responsibilities include managing and optimising campaigns across paid media, search, social, email, and emerging digital channels, overseeing performance analytics, and collaborating closely with creative, product, and merchandising teams. The ideal candidate has proven experience in digital marketing leadership or senior performance roles, with a deep understanding of paid media, customer journeys, CRM, segmentation, and optimisation frameworks.

Responsibilities

• Develop and implement digital marketing strategies that align with our business objectives.
• Manage and optimize campaigns to achieve maximum ROI.
• Oversee performance analytics and data‑driven decision making.
• Collaborate with cross‑functional teams to ensure seamless execution.

Requirements

• Proven experience in digital marketing leadership or senior performance roles.
• Deep understanding of paid media, customer journeys, CRM, segmentation, and optimisation frameworks.
• Strong analytical abilities and comfort leading data‑driven decisions.
• Excellent communication and collaboration skills.

Benefits

We offer part‑time, remote flexibility, designed to support productivity and balance.

Our Culture

Our culture is built on trust, collaboration, and thoughtful innovation. We value transparency, accountability, and a long‑term perspective. We believe in creating an environment where people feel supported, respected, and empowered. We are committed to fostering a culture that values diversity, equity, and inclusion.