Sr. Assoc. Mgr, Customer Marketing

Barry Callebaut; Xico; Presencial; MXN 729,000 - 1,278,000; Jornada completa

Descripción de la vacante

A global food company seeks an Associate Marketing Manager in Mexico to lead strategic marketing initiatives, focusing on the relaunch of products and integration of E-Commerce. This role involves orchestrating high-impact activities such as events, customer training, and digital content seamlessly integrated within the global brand standards, requiring strong bilingual communication skills and experience in multi-channel campaigns. The ideal candidate has a Bachelor's degree and 6-8 years of marketing experience, particularly in the food sector.

Servicios

Competitive salary

Comprehensive benefits package

Workplace flexibility

Diversity and inclusivity

Career growth opportunities

Formación

• 6-8 years of experience in marketing, ideally in the food industry.
• Proven ability to manage multi-channel campaigns using marketing metrics.
• Strong project management skills to coordinate multiple stakeholders.

Responsabilidades

• Lead execution of marketing initiatives for Sicao relaunch.
• Coordinate Innovation Days and trainings across customer segments.
• Activate and adapt local digital content for E-Commerce.
• Track performance and manage budgets for marketing campaigns.
• Collaborate with media agencies for campaign visibility.
• Act as operational lead for supplier management and logistics.
• Liaise between Marketing, Sales, and Supply Chain for alignment.
• Monitor market trends and competitor activity.

Conocimientos

Fluent in English

Fluent in Spanish

Project management

Team collaboration

Educación

Bachelor's degree in marketing or Business Administration

Postgraduate studies in Brand Management or Digital Strategy

Herramientas

Google Analytics

Salesforce

PowerPoint

Excel

SAP

Pardot

Descripción del empleo

Overview

About the role : Barry Callebaut is a global organization poised for growth; a company which has embraced the vision to delight its customers, while out-performing its competitors, a business which is committed to sustainability, has innovation in its DNA, is a leader in complex manufacturing and supply chain solutions and is focused on being a best-in-class employer.

Barry Callebaut seeks diverse and passionate people who thrive in a dynamic environment, focused on continuous learning, living BC's Values and of course loving chocolate. To lead the execution of strategic marketing initiatives for Barry Callebaut Mexico, with a focus on the relaunch of Sicao, acceleration of E-Commerce integration, and recovery of volume across Gourmet and Regional accounts.

This role will orchestrate high-impact activities including Innovation Days, customer trainings, events, loyalty programs, sampling, and digital content—ensuring consistency with global brand standards and regional business objectives.

The Associate Marketing Manager will also serve as the key link between local efforts and Callebaut's global digital ecosystem, activating campaigns, assets, and platforms that elevate customer experience and drive commercial results.

In addition, this position will support operational efficiency through supplier coordination, budget tracking, and cross-functional collaboration with Sales, Chefs, Finance, and Supply Chain.

Responsibilities

• Lead the execution of marketing initiatives for the relaunch of Sicao, including events, sampling programs, customer reactivation campaigns, digital content, and loyalty programs, ensuring full alignment with brand strategy and commercial objectives.
• Coordinate Innovation Days, product trainings, and chef demonstrations across key customer segments to accelerate volume recovery in the Gourmet and Regional channels.
• Activate and adapt local digital content and marketing assets for E-Commerce platforms, ensuring integration with Callebaut's global digital ecosystem.
• Track performance and manage budgets for marketing activities and campaigns, providing regular reporting to ensure cost-efficiency and return on investment.
• Collaborate with media and creative agencies for campaign execution and visibility across digital, social media, and in-store environments.
• Serve as operational lead for supplier management, logistics coordination, sample shipments, and internal budget tracking support.
• Act as a cross-functional liaison between Marketing, Sales, Chefs, Finance, and Supply Chain to ensure end-to-end alignment and flawless execution of marketing programs.
• Monitor market trends, competitor activity, and customer insights to identify growth opportunities and adapt communication strategies.

Qualifications

• Bachelor's degree in marketing, Business Administration, or a related field; postgraduate studies in Brand Management, E-Commerce, or Digital Strategy are a plus.
• Fully fluent in English and Spanish, both spoken and written.
• 6-8 years of experience in marketing roles, ideally in the food industry or within multinational B2B / B2C environments.
• Proven ability to manage multi-channel campaigns and evaluate performance using key marketing metrics and tools (Google Analytics, CRM, BI platforms).
• Strong project management skills with the ability to coordinate multiple stakeholders and deadlines.
• Proficiency in PowerPoint, Excel, and tools for campaign tracking and automation like Salesforce, SAP and Pardot.
• Basic knowledge of Canva is valued but not essential.

Benefits

• Competitive salary and comprehensive benefits package
• Environment that welcomes workplace flexibility
• An atmosphere where diversity is embraced, and inclusivity is second nature.
• Ability to grow personally and professionally within an organization that values development and internal career growth
• Be part of our mission in making sustainability the norm through Forever Chocolate with priorities centered around prospering farmers, zero child labor, carbon and forest positive, and creating 100% sustainable ingredients in all of our products.

We call it #OneBC!

Just ask our champions with the Americas Women's Forum and the Racial Equality Forum!