Social Media Manager (Igaming)

Brilliant Gaming L.L.C.; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A dynamic gaming company located in Mexico is seeking a proactive and creative Social Media Manager. This role involves planning, producing, and executing content strategies across various platforms while collaborating with influencers and designers. The candidate should have over 2 years of experience in social media, particularly in iGaming or sports betting, and must be fluent in both Spanish and English. The opportunity includes a competitive salary and professional development in a fast-growing environment.

Servicios

Competitive salary package

Opportunities for professional development

Flexibility to work remotely

Formación

• 2+ years of social media experience in iGaming or sports betting.
• Strong understanding of Mexican social media trends and platform behavior.
• Ability to create high‑volume content under tight deadlines.

Responsabilidades

• Develop weekly and monthly content calendars for all social platforms.
• Plan content themes aligned with campaigns and market trends.
• Monitor comments, messages, and audience behavior across all channels.

Conocimientos

Social media strategy

Content creation

Spanish fluency

English fluency

Influencer management

Descripción del empleo

Social Media ManagerWe are seeking a proactive and creative Social Media Manager with hands‑on experience in the iGaming industry.

This role is responsible for planning, producing, and executing content strategies across digital social media platforms and emerging social platforms.

The ideal candidate excels in fast‑paced environments, can deliver high‑volume content on short notice, and understands how to localize messaging for the Mexican audience.

This role requires close coordination with in‑house influencers, creators, designers, and the performance marketing team.

Key Responsibilities

• Develop weekly and monthly content calendars for all social platforms.
• Plan content themes aligned with campaigns, promotions, sports events, product launches, and market trends.
• Optimize content style for each platform (short‑form, reels, stories, live, long‑form).
• Work closely with in‑house influencers, streamers, editors, and designers to produce videos, reels, posts, banners, and short‑form content.
• Prepare creative briefs for designers to ensure fast turnaround.
• Generate ideas for creative, engaging, platform‑optimized content.
• Publish and manage daily posts, stories, live streams, and short videos.
• Support paid acquisition campaigns with social‑first creatives.
• Coordinate influencer content schedules and ensure consistent output.
• Monitor comments, messages, and audience behavior across all channels.
• Improve engagement using polls, quizzes, challenges, and interactive formats.
• Track KPIs such as reach, engagement rate, follower growth, video retention, CTR, and conversions.
• Analyze results and adjust strategy based on insights.
• Work with analytics teams to evaluate traffic quality and support revenue‑driving initiatives.
• Ensure all posts comply with iGaming advertising rules and responsible gaming requirements.
• Maintain consistent brand voice and visual style across platforms.

Qualifications and Requirements

• 2+ years of social media experience in iGaming or sports betting.
• Strong understanding of Mexican social media trends and platform behavior.
• Ability to create high‑volume content under tight deadlines.
• Experience managing influencers, creators, and design workflows.
• Knowledge of short‑form video production.
• Fluent Spanish and English.
• Preferred skills: experience managing large community pages or high‑follower brand channels, ability to ideate and script creative video concepts, familiarity with editing tools, understanding of sports culture and iGaming community behavior, comfortable working in a fast‑paced, rapid‑iteration environment.

What We Offer

• A competitive salary package.
• Significant opportunities for professional development and career advancement in a fast‑growing company.
• The flexibility to work remotely.