Senior Crm Specialist

Stori Card - Mx; Xico; Híbrido; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading fintech company in Xico, Mexico, is seeking a CRM Specialist to optimize customer engagement throughout their lifecycle. The ideal candidate has over 3 years of experience in executing marketing campaigns and a solid understanding of database management. Responsibilities include collaborating with marketing teams, managing customer experiences, and analyzing data to improve strategies. This role offers competitive compensation, professional development opportunities, and flexibility including remote work.

Servicios

Professional development opportunities

Flexible schedule

Competitive salaries

Mental health support

Yoga and exercise classes

Formación

• 3+ years of experience in lifecycle marketing campaigns.
• Strong analytical and data-driven mindset.
• Excellent communication and time management skills.

Responsabilidades

• Collaborate with teams to develop marketing strategies.
• Engage customers through personalized experiences.
• Track progress and optimize performance.

Conocimientos

CRM specialist

Database management

Analysis tools

Omnichannel platforms

Advanced English

Problem-solving

Herramientas

Braze

Descripción del empleo

About Stori

Stori is a fast‑growing, venture‑backed financial technology company, on a mission to democratize credit access for 400 million underbanked LatAm consumers.

Stori currently operates in Mexico and has a global team with offices in Arlington Virginia, Mexico City, and Asia.

We have quickly made our mark as one of the top digital banks in Mexico with more than two million applicants for our credit card product since launching.

Stori is one of the top‑funded startups in the region with US$250 million raised to date.

We are backed by top global venture capital funds, such as GGV Capital, GIC, Lightspeed Venture Partners, General Catalyst, Goodwater Capital, Mexico's Tresalia Capital, Vision Plus Capital, BAI Capital and Source Code Capital; who have successfully invested in startups such as Affir, Airbnb, Alibaba, Stripe, and TikTok.

Stori has a standout founder team among fintechs, leveraging 100+ years of accumulated experience in consumer finance, banking and technology across Mastercard, Intel, Capital One, Morgan Stanley, GE Capital, and HSBC in the U.S., Mexico and Asia.

The team has launched and managed many multi‑million‑customer credit card products globally, providing a wide breadth of experience and knowledge to our team.

We welcome diversity of background, experience and thinking.

Storians are passionate about our mission and take pride in the products we build.

Our culture thrives off of a flat structure and an inclusive environment where all of our employees can be their authentic selves, with boundless opportunities for professional growth.

The Role

Optimize communication throughout the customer life cycle to ensure their conversion, retention and loyalty.

You will

• Collaborate with marketing, creative, product and insights peers to develop marketing strategies, lead campaign development and scale supporting technology and processes
• Use a behaviour driven approach to engage customers along their lifecycle journey through cohesive, personalized and dynamic experiences
• Track and measure progress through A / B testing to continuously optimize performance
• Keep a pulse on the competitive landscape and proactively identify opportunities to meet the needs of our target customers

Requirements

• 3+ year of experience as a CRM specialist executing end-to-end lifecycle marketing campaigns
• Database management
• Use of analysis tools
• Knowledge in omnichannel platforms
• Good spelling
• Advanced English
• Data Driven, analytical mindset, creativity, teamwork, attention to detail, problem-solving, communication and time management

Strong preference

• Experience using Braze

What we offer

• Make a positive impact on the lives of our customers via financial inclusion
• Professional development opportunities
• International exposure & work experience
• Competitive salaries
• Flexible schedule including remote work
• Generous vacation
• English classes
• Mental health support
• Extended maternity and paternity leave
• Yoga and exercise classes
• Company swag
• Legally required benefits